After that, I organize what's left of the items that they love, need and use by purchasing organizational items to help make their space more efficient and end with styling it to make it visually appealing.
WHAT STEPS DID YOU TAKE TO GET WHERE YOU ARE NOW?
I have 9 years previous experience in the retail Visual Merchandising world. VMing is pretty much being orderly, cleaning up spaces and styling it appropriately so that customers will want to purchase it. Visual drive sales in the retail world.
FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?
I think people in my field usually lack overall good taste. I am lucky enough to have the experience of styling (interiors and wardrobe) to help me understand what feels and looks the best when it comes to space--moving furniture around, adding greenery or even using a specific hanger.
WHAT ARE YOU WORKING ON RIGHT NOW?
I have a couple of collaborations happening which take a lot of time, but obviously don't pay in money--they pay in PR. So I guess we'll see what the end result ends up being.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
I wish I could focus on being more active on social media—growing my followers and in turn booking more clients because of it.
WHAT IS FRUSTRATING YOU RIGHT NOW?
Besides being a full time parent to a toddler (he takes up most of my time), working on creating my own content (researching, photographing, organizing) for social media is definitely hard to make time for.
IF YOU COULD HIRE SOMEONE FOR $20/HOUR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Researching! Finding brands and people that I should know about or reach out to.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
Oh boy! I know that having my son was the real motivation I needed to start Assembly, but I wish I would have KNOWN that organizing was my gift way before he was born, and I wish I would have had the balls to go for it! I have been organizing friends and families spaces for years, but I had no idea I could turn it into a business back then. I am the happiest I've ever been because of this business, but man I wish I started before I had kids so I had more free time to makes things happen.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
Social media and how it can help grow my clientele and brand.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
Perhaps finding an interior designer that I can partner with, that trusts my taste level and my expertise. It would be amazing to find someone that would refer me to all their clients so that it's a win-win for everyone. It's hard for designers to work in a space that's unkempt and cluttered--that's where I can come in!
WHAT IS YOUR IDEAL CLIENT?
The ideal client for me (and everyone I suppose), is someone who is ready for change and doesn't bat an eye at the cost. I absolutely love providing help to everyday people who simply cannot live in their chaotic space, and giving them peace of mind by clearing out unwanted items and making it beautiful in the process.
WHAT IS YOUR RATE?
My hourly rate at the moment is $90 per hour.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
I work best with emails! Cathleen@assembly.la. The intro should include how they found me (have they been referred?), what they're looking for and where they're located. A hilarious GIF is also welcome! I love good humor!
HOW DO YOU STAY CREATIVE?
I have a toddler. Boom.
What's your style/Perspective/taste? Do you have a project that represents this?
I like interiors that: 1. Make sense to the owner. Does your space help you to live your life without chaos? Does your space save you time and money because you know where everything is and how much you have of it? 2. Are clean and minimal, but styled.
This member profile was originally published in September 2016.