Gabriel Brown

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Gabriel Brown

Recording Artist (Bronze Avery) / Founder of Delilah Pistol

Los Angeles, CA

www.delilahpistol.com
www.bronzeavery.com
instagram @bronzeavery
twitter @bronzeavery
instagram @delilahpistol
spotify
 

WHAT DO YOU DO?

My main squeeze is that I’m a pop recording artist / songwriter!

I’ve been doing it for about 10 years, but under the name Bronze Avery for about a year. I also own a multidisciplinary design studio called Delilah Pistol. Living the true Hannah Montana double life dream over here. I’ll make sure to split my responses below so you can have a “choose your adventure” moment. 

 

WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

Bronze Avery - 
I’m one of those artists that were singing once their tiny little feet hit the floor at birth. When I grew up I was always writing my own music, I just wasn’t aware of it. Technology was a huge catalyst to the start of that process. I fell in love with the recording process. When I was 10, I practically forced my mom to use her tax return to buy an iMac so that I could have Garageband. Eventually Garageband graduated to Logic Pro, and I was writing music that I loved everyday. 

After honing my vocals by doing theatre and choir for a couple of years, I started taking my music career seriously in 2012. I started out writing EDM music to already produced tracks, and ultimately discovered my sound by forcing myself to write a song from production all the way to melodies and lyrics. It was a magical time because you never really know how powerful your voice is until all other circumstances force you to express yourself. 

In 2016  I took a huge hiatus from making music altogether because I wasn’t happy with my sound and it wasn’t doing very well. I then met my current manager at a show and a couple of months later, Bronze Avery was born.


Delilah Pistol - 
The first thing I remember designing is album artwork. I wasn’t always happy with official album artwork, so I would find other promo pictures, match the fonts, and create my own layouts. I eventually moved onto school t-shirts, show posters, websites, logos, and then my skills widened. 

I specifically remember telling my mom “I don’t want to own my own business” when I was in college. I didn’t want the stress of it and I didn’t think I would be very good at it. The reality is, my business kind of called me! I was working a 9-5 and hating my life because I despise strict schedules. So I quit and tried to find a full-time remote design gig while freelancing for friends and family. 

Funny enough, I applied for an ad on this site and started working closely with Puno Puno, Founder of ilovecreatives and the actual best person ever. That ad not only helped me get my business off the ground, but my network of friends started reaching out with lots of opportunities that helped me gain my own retainer clients. Owning a business was something I was always supposed to do, I just didn’t know it at the time. Now it’s a small little team and we all work remotely. 
 

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How do you stand out in your field?

Bronze Avery - 
Standing out is staying true. If you always make things that you like and never chase after what’s popular, you’ll always be in a good spot. Also, getting a good grasp of technology is so powerful. Being able to design my own album artwork, art direct all of my shoots, edit my music videos, etc, is invaluable to getting my vision across.

Delilah Pistol - 
Speed and quality! The number one compliment Delilah Pistol gets is how fast we are without sacrificing quality. Everyone in the professional world is moving so fast, so if you’re at the speed their mind is thinking, you’ll always be top of mind for the next project. 
 

WHAT ARE YOU WORKING ON RIGHT NOW?

Bronze Avery - 
Right now I’m working on releasing my next single! There’s a feature on it, which means that there will be more ideas from both artist’s teams and things will move a little bit slower. I think it’s the strongest song in my catalog, so I’m stoked to finally put it out. 

Delilah Pistol - 
Currently we’re working on 4 decks and about 4 websites. I’m also moving to LA with my boyfriend, so I’ve been apartment hunting and trying to figure out who to ship my car with. Can someone make a better branded car shipping company?

 

WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS? 

Bronze Avery - 
My music has always been generally upbeat and sultry. It’s pop all the way with a tinge of an R&B vocal. My song “Secrets”  definitely represents all of the sides of my musical personality. 

Delilah Pistol - 
Minimal and intentional! There’s something to be said about getting your point across as succinctly as possible. We have a soft spot in our hearts for maximalism, but most of the time being simple gets the job done. 
 

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WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

Bronze Avery - 
I wish I produced more music! It’s a skill I’ve always had on the back burner, but I’ve never spent active time trying to develop it. I've been making it a focus now, so I feel better. 

Delilah Pistol - Definitely web development. I’m not too bad at HTML + CSS, but anything beyond kind of slips over my head. I’d love to be able to code websites from scratch, but Squarespace is doing the job juussst fine. It’s also easier for my clients because they love being able to make their own edits after everything is delivered. Easy for me, easy for them, everyone is happy :)
 

WHAT IS FRUSTRATING YOU RIGHT NOW?

Bronze Avery - So much is frustrating about being a musician, but the one that’s bothering me right now is how slow organic music growth is. It’s amazing to see people latch onto you and become a fan, but it’s a lot slower than any other industry I’ve worked in. I think it’s because music is soooo personal.  People really have to let you in to such a private space. 

Delilah Pistol - I want to do more creative projects, but time never seems to allow it. We created this weird thing called www.tinydrama.com in a day or so. I want to do more stuff like that and find a way to promote it. 
 

IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

I would duplicate myself! I’m incredible at getting things done, but sometimes it’s hard to have equal focus in two completely different industries. 
 

LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

TEACH YOURSELF PIANO AND DON’T GIVE UP! 

PRODUCE MORE MUSIC! 

START WATCHING TUTORIALS ALL THE WAY THROUGH INSTEAD OF STOPPING ONE MINUTE IN! 

I would also tell myself to grow my hair out instead of constantly shaving it off. Bald was not a cute look. 
 

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IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

Bronze Avery - 
I’d love to talk more to playlist curators and ask them how much of their curation is payola versus organic finds. 

Delilah Pistol - 
I’d actually like to talk to CEOs of smaller companies and ask where they find their creatives. Is it word of mouth? Friends? ilovecreatives? Who knows. Oh wait, they will. 
 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

Bronze Avery - 
Definitely looking for anyone who wants to feature a musical for their brand. They’re a constantly overlooked influencer for smaller brands, but people are really invested in smaller independent musicians. 

Delilah Pistol - 
We looooooooove websites. We also love brands that appreciate minimalism and simplicity. We’re not too picky as long as you’re super nice to work with! 
 

DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

Bronze Avery x Charli XCX! I could go on and on about how she’s my favorite artist ever and she’s the future of pop music. 

For Delilah Pistol? Everlane. Everlane is actually perfect and our styles match so closely. They’re like a tech company, but fashion. It’s so next level. Our ideal client loves emailing and hates the phone. Our ideal client also has all of the assets ready before they inquire. They also love Rihanna because how can you not?
 

WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE? 

Pricing is so scary to talk about! Why is that? I can't give out exact numbers because all of the projects we get are extremely different, but our hourly rate is $100 and most of our web projects start at $2000. 
 

HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

Email please! We’re of the internet, so naturally I love to connect online! An email with project details, deliverables, deadlines, and assets helps smooth the creation process before we even begin! Sending your budget is so great for us because I can already reply to you with what's possible and what's not within it. It just saves some time. 

We work on flexible schedules and are constantly in and out of the office for work trips. That being said, we're not always the best at scheduling phone calls, but we respond to your emails fast...like really fast.
 

HOW DO YOU STAY CREATIVE?

Smoke your little heart out.


This member profile was originally published in July 2018.