WHAT DO YOU DO?
Whether it is an advertising campaign, a canvas, or a render, I strive to create the most eye-catching designs I can. This gives your product the ability gain traction in the public space. In my full-time position, I create key art for entertainment design. This entails a variety of skills ranging from photoshop retouching to branding to campaign rollout design.
My free time, however, is filled with a multitude of creative work. I have done commissioned paintings, large-scale murals in both NYC and LA, event design renders, and product graphics.
I thrive in the creative side of marketing and advertising and I take great care and thought with every design I create so that your product gets the attention it deserves.
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
Strangely enough, I started in Neuroscience. After years of study, I realized that I was turning my back on the one thing I knew would fulfill me in a way medicine would not, so I switched gears completely and enrolled in a BFA Illustration program at Parsons School of Design in NYC. While completing my degree there, I worked at the Whitney Museum of American Art in their education department. This was right around the time of the large Whitney rebranding, for those of you who are familiar with that milestone. Witnessing the change that the rebranding had on the museum’s continued success inspired me to pursue advertising after graduation.
I began working on video game campaigns for triple A titles such as Call of Duty and Destiny. From there, I pursued a career in entertainment advertising and was fortunate to land at one of the top agencies in the field.
Along the way here, though, I have gotten sidetracked by one passion or another. I worked briefly at DreamWorks Animation, did freelance illustration work for The Asia Society in New York, and even dabbled in mural design and commissioned oil paintings.
I haven’t met a creative challenge I have not enjoyed! Also, I am grateful for opportunities to keep a variety of artistic skills sharp, because I firmly believe that flexibility and depth of knowledge are crucial for success in this field.
How do you stand out in your field?
My background in science leads me to approach creative projects methodically and responsibly—meaning that I am responsive and I have never missed a deadline. Aside from that, it is my personal mission in my career to exceed expectations.
WHAT ARE YOU WORKING ON RIGHT NOW?
Unless you have a signed NDA, I can’t tell you that. I wish I could, though, it’s really cool!
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
I definitely tend toward a cleaner aesthetic. I love simple, elegant design and I have found this to be the most powerful. My most recent teaser posters for Joker and Maleficent: Mistress of Evil showcase this most profoundly.
WE ALL HAVE MULTIPLE SKILLS OR WORK IN VARIOUS INDUSTRIES, WHICH ONE DO YOU WISH YOU COULD FOCUS ON MORE?
ariety is the spice of life and I love to keep it open-ended. Having said that, at the moment I am aiming to move more into the sphere of graphic design and matte painting.
WHAT IS FRUSTRATING YOU RIGHT NOW?
The physical labor of some of the larger commissioned paintings and murals are a bit frustrating. A lecturer at Parsons stated that you can either work with your back, your hands, or your mind. Murals and paintings fall into the “working with my back” category. These frequently fall to the bottom of the To Do list because I can only work with my back for so long. My mind and my hands, however, can work around the clock.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Play with my cat… I hate having to leave him alone all day. Sorry, I know that’s probably not the answer you’re looking for!
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
I’m a firm believer in the fact that no education is ever wasted. Having said that, if I could go back in time and encourage myself to pursue art and design from the beginning, I would have saved myself a considerable amount in student loans and drudgery.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
I can never learn enough about the creative process. I have had many gracious mentors along my journey who have shared their experience and strength with me, but they all have a different point of view. Every artist has a unique perspective and it is always so beneficial to me to learn about a creative’s process. If I had to pick just one person to talk to, it would be a product designer because I am fascinated by the process of taking something from a sketch to a mass-produced 3-dimensional object.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
Anything and everything. I do have a full-time job that keeps me busy during daytime hours, but I am always free on evenings and weekends. Projects that can be done remotely and via email communication have typically been the most successful. These kinds of stipulations usually lend themselves to graphic design jobs and event design renders, but I am always ready to tackle bigger, longer-term projects, as I am hoping to foster and build my freelance business.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
My favorite client has been an installation and experiential advertising design company. They usually work with tight deadlines and often reach out to me in emergencies for event design renders. They know that I work well into the nights, and they trust that my turn-around time, so they typically give me the specs in the evening and I make sure that renders are in their inbox the next morning. I could be doing virtually any design work for them and be happy about it. The best jobs have the best clients and I believe that it’s all about the relationship. What makes this one special to me is the trust between us that has been built over time.
WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE?
Depending on the complexity of the job, I typically charge between $50-$60/hr.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
Always a fan of a good GIF. Because of my day job, I’m most responsive via email. Budget, scope of project, and timeline are all helpful stats to have before starting a job.
HOW DO YOU STAY CREATIVE?
By continuing to create.
This member profile was originally published in March 2019.