Krista Ricchi

Krista Ricchi updated creativeprofile-photo.jpg

Krista Ricchi

Digital Strategist / Co-Founder of Pacific Shores Digital

Laguna Beach, CA

www.pacificshoresdigital.com
instagram @kristaricchi
linkedin
pinterest
 

 

WHAT DO YOU DO?

I help businesses grow by creating digital marketing strategies that focus on bringing in new leads and driving sales.

My specialty is creating and managing campaigns on Facebook and LinkedIn that focus on crafting a powerful message, and showing it to the right people. 

 

WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

It’s been a bumpy road, but worth every step! After college I moved to Italy and worked in the Travel, Tourism & Hospitality industry. I did everything from planning trips, to marketing and selling them and playing tour guide, but I was always most passionate about the Social Media and Content Marketing! I started my freelance business as a Social Media manager and consultant. Over the years I saw organic Social Media becoming more and more difficult as platforms like Facebook made the switch to paid advertising. I decided to dive into paid advertising and learn how to create winning strategies that produce consistent, reliable returns. I worked as an account manager at an agency before deciding to jump back into the entrepreneur life and start my own! Pacific Shores Digital is a group of talented marketers based in Laguna Beach, passionate about helping businesses dominate their market through digital marketing. 

 

How do you stand out in your field?

While other marketers are suffering from shiny object syndrome and trying to sell every digital marketing service under the sun, I focus on the fundamentals of message, strategy, and data. My agency specializes in Lead Generation using Facebook and Linkedin. Other agencies in this niche try to fool their customers by spinning the results and convincing them that the vanity metrics they’ve achieved like followers and likes will somehow one day become sales. We tie our campaigns directly to your desired outcome so that there is no confusion and your ROI is clear and provable.
 

WHAT ARE YOU WORKING ON RIGHT NOW?

I’m working on the strategy behind our next campaign launch for our newest client, Agave Surf, a brand of high-end, eco-friendly surfboards made from agave stalks!

 

WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS? 

I love clean, simple design that lets the message speak. Take a look at our website, and you’ll see that I also appreciate bold, dark colors and using plenty of plant and nature imagery. Most of all, I love helping businesses and brands that are focused on solving a problem and making a difference in people’s lives.
 

social-media-management-box.jpg

WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

In my days as a Social Media Manager I dabbled in photography when I needed to get my hands dirty in content creation. I love seeing the perfect composition in front of me, and a part of me will always be an amateur photographer!

WHAT IS FRUSTRATING YOU RIGHT NOW?

There’s just not enough hours in the day! I’m someone who always has a passion project (or at least an idea for one) to keep me inspired. What I wouldn’t do with an eighth day in the week”

IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

Content Writing! Everyone needs it, no one wants to take the time. I'm a perfectionist so it takes up a lot of my time.
 

email-marketing-box.jpg

LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

One year ago when I first moved back to California: Bet on yourself instead of thinking that you need someone else to get you there!

IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

I would love to sit down for a coffee with a venture capital expert and learn more about their strategies for raising money on a tight timeline!
 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

I’m always open to speak with business owners and entrepreneurs who are ready to scale using paid advertising. If you understand that a serious investment in your digital marketing has the power to transform your company, let’s talk!

DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

My ideal client has a unique offer that solves a real problem, and they know exactly who needs it. They are excited to scale their business so that they can help more people and make an even bigger impact than they already are.
 

WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE? 

Packages at Pacific Shores start at $2500/month.

HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

Feel free to email me directly or send me a message on Instagram! Tell me what you do, who you do it for, and what your goals are for growing your business over the next 6 months.
 

HOW DO YOU STAY CREATIVE?

I made sure to get a work space close to the beach so I can take an hour to refresh and regroup. When all else fails, traveling to a new place helps me reconnect with my creativity! 


This member profile was originally published in October 2018.