My passion is to produce creative and engaging content that’s both thoughtful and entertaining.
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
While my writing career spanning the last decade has been wide-ranging, one thing that has stayed consistent is my love of storytelling. I went from being a fashion magazine-obsessed 17-year-old to studying journalism in college. From there I went from reporting for national news publications to eventually switching gears for the PR world. Fast forward to now; where I divide my time between managing Lolita - the online lifestyle magazine I founded - and writing for a number of online magazines, clients and brands.
FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?
While there’s a sea of writers out there, it takes a unique voice and personality to truly catch someone’s attention. Crafted over several years, my writing style is smart, honest, conversational and approachable. I also am no stranger to editing, which, crazy as it sounds, is something that can often be overlooked by writers.
WHAT ARE YOU WORKING ON RIGHT NOW?
I am working on two articles for Lolita right now: one is an interview with a ballet dancer and the other is an opinion piece on a full moon circle that I recently attended. I’m very excited to publish both for different reasons.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
I appreciate bold, honest, first-person narrative because I feel like it makes for refreshing content that’s relatable. I love to hear stories of entrepreneurial women who are working for themselves, creating exciting new things and taking risks. The best representation of all of this would be my website, Lolita, where I interview such subjects.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
I would love to do more editorial work with print magazines. To collaborate with like-minded people: photographers, stylists, artists and make visually-stunning, weird and eye-catching stuff. I love how Bon Appétit is constantly coming up with creative ways to photograph and style food, recipes and the people who cook them. To work on a project like that would be amazing.
WHAT IS FRUSTRATING YOU RIGHT NOW?
With my blog, the time involved in transcribing interviews (see next answer below), editing photos and content, and planning social media posts can make things move slower than I would like them to. It’s a full time job which I’m trying to fit into a 2 day a week gig.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Transcribe interviews! That is hands down my least favourite and most time-consuming task, but it has to be done.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
I would have told my 25-year old self not to worry so much about my career and where it was going, and instead enjoy the moments you can really only get away with in your twenties. Everything has a way of figuring itself out.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
I would love to pick a reporter’s brain on how they manage their time, how they file stories under deadline pressure, and what tools and tricks they have learned over the course of their career.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
I am looking to expand my portfolio and broaden my skills as a content creator and copywriter. I am looking to partner with brands and people to assist them in coming up with content that perfectly conveys their story and/or mission.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
I would love to work with a fresh, forward-thinking brand (think Outdoor Voices or Glossier) on creating content for their marketing campaign. After discussing their goals and visions, I would come up with a strategy that includes written copy for their social media channels, website and editorial for photoshoots.
WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE?
I have an hourly rate of $60 for basic copywriting services (press releases, website copy, product descriptions, etc.). For more large-scale projects such as freelance articles I charge $1.50/word.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
Email! I'm pretty easy-going! Say hello, introduce yourself, a brief description of the project needed and the budget, as well as why they think I’m the right fit for the project.
HOW DO YOU STAY CREATIVE?
I stay CURIOUS: blogs, magazines, people.
This member profile was originally published in February 2018.