REALnew Collective

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REALnew Collective

Content Creators / Photography / Video

Los Angeles, CA + New York, NY

www.realnewcollective.com
instagram @realnewcollective
 

WHAT DO YOU DO?

REALnew is a female-driven inclusive collective creating digital and social media content for mindful brands.

 

OUR MISSION
◘ Bring visibility to socially and environmentally responsible brands
◘ Support and grow with entrepreneurs and small businesses
◘ Create opportunities for women

WHAT WE SPECIALIZE IN
◘ Producing bespoke digital imagery in beauty, fashion, and lifestyle
◘ Conceptualizing and executing meaningful story-driven content
◘ Connecting emerging talent with like-minded brands
◘ Providing finishing services in post-production

 

WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

In the past year we've been building our portfolio while reaching out to brands and friends (often both) that we were already connected to and seeing if they wanted to collaborate together. We've been offering concepts from scratch, creative direction, producing, to fully completing projects while also bidding on a few projects.
 

How do you stand out in your field?

We specifically are female-driven - our mission is to create opportunities for women in front of and behind the lens as much as possible. We also care about bringing visibility to mindful brands - we're all about brands who create with environmental, ethical, and social intentions.
 

WHAT ARE YOU WORKING ON RIGHT NOW?

We're working on connecting and partnering with brands we are excited to stand behind!
 

WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS? 

We like creating current, interesting imagery in beauty, fashion, and lifestyle. We also enjoy conceptualizing and executing meaningful story-driven content. Our Au Naturale | Natural Looks video series is one example.

 

WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

We wish we could focus on content (photo / video) that has strong production value.
 

WHAT IS FRUSTRATING YOU RIGHT NOW?

It took us a long time to launch, because we have been self-funding our collective. Money, resources, and connections are the things that will help our momentum.
 

IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

They would be helping us with our outreach - managing and executing wonderful, enticing communication :)
 

LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

We would have told ourselves to zero in on the right clients and pitch ourselves in the right light.
 

IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

It would be about how to make ourselves accessible and appealing to the brands we care most about.
 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

We're looking to connect with great brands and collaborate on video / photo / social media content.
 

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DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

An ideal film / photo project would be finding a powerful, meaningful story featuring an interesting, powerful woman or group of women, and partnering with a brand to tell that story in the best way possible.
 

WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE? 

We like to provide a quote after discussing things a bit more first with each client. It's really important for us to get an accurate picture of what the client's vision is and needs are before building our budget. Also, there may be resources a client has that we wouldn't necessarily need to write in. 
 

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HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

Let us know if you have a budget, what scope you're looking for, a little info / background about your company.
 

HOW DO YOU STAY CREATIVE?

Eat, Drink, and Showerwith Mindfulness.


This member profile was originally published in August 2018.