Sascha Leifer

sascha l creativeprofile-photo.jpg

Sascha Leifer

Digital UI/ UX Designer

Los Angeles, CA

www.vomwesten.net
pinterest
linkedin
 

WHAT DO YOU DO?

First and foremost I would describe myself as a visual user interface designer.

I’ve spent a good deal of the past years working on native smartphone apps, but really any screen on which a human interfaces with a machine would fall into my realm – Web designer? Today the line between web and native is getting quite blurry. Maybe it’s becoming somewhat of an unnecessary distinction. Now if we wanted to go crazy, the screen is not a prerequisite for an interface either, but that’s for another time.
 

WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

In retrospect my path was clearly destined for graphic design, but it was definitely not always the straightest line. I spent most of my freshman year at Parsons thinking I was going to become a fashion designer, though now I have no idea what I was thinking. Eventually an internship in web design led to my first job out of school, which in turn led me to doing mobile app design and eventually to Los Angeles where most recently I dove into the world of e-commerce.
 

How do you stand out in your field?

Good design is an iterative process and ultimately requires us to be empathetic to the people we are designing for. An experienced designer may have a solid set of insights from their past work, but it is always important to check back in and make sure we aren’t simply assuming we know best.
 

WHAT ARE YOU WORKING ON RIGHT NOW?

I’m just beginning on the journey toward a more freelance focused career. Looking forward to building on my network and making new connections along the way. At the moment I’ve been been focusing on getting myself out there and a random spattering of personal projects keeping me busy.
 

WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS? 

I often look toward german modernism and constructivism for personal inspiration but do like to keep myself in tune with trends. I’d say that I strive for timelessness and lean toward the philosophy that useful is beautiful. That said, one’s definition of useful is clearly key. It really comes down to one’s justification – If you can defend a decision, you’re probably on to something.
 

evolution.png

WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

I always think it would be awesome if I could become more fluent with my front-end coding skills. I like to think I’m already full stack, but I’d love to be able to offer a more complete solution when it comes to building what I design.
 

WHAT IS FRUSTRATING YOU RIGHT NOW?

Being somewhat of an introvert I sometimes struggle to get myself out there – Working on that slowly.
 

IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

I’d definitely love to have someone do the scouting for work.
 

LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

A core principle of mine is to live without regret. Clearly that’s boiling things down, but we grow ever more resilient with our experiences – It just seems fruitless to wish things in the past had been different. Learn and press on. That being said, I’d go back to my early teens and tell myself to worry less.
 

IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

I’d love to spend some time with a market researcher – Understanding the gears that make consumers tick is so interesting.
 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

I love when projects have a well articulated question in need of resolution. Aesthetics are always going to play a role in design, but the fun stuff is when you really get to think. One can’t always work on the next awesome thing though, and I can find interest in many novel places. I’m looking to do digital interface designs or help build out your Squarespace site.
 

DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

Good people are awesome, but generally my ideal client would have a clear goal and an understanding, not just of the value they aim to offer, but the value that design can bring to their business. I find it makes designing for them not just easier, it also makes the process much more engaging.
 

site.png

WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE? 

My rate can be impacted by a number of variables. Reach out and we’ll figure out what works for your specific needs.
 

HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

You can reach out here or via LinkedIn. A casual introduction and a brief description of the project are more than enough to get the conversation started.

HOW DO YOU STAY CREATIVE?

Experience. Reflect. Repeat.


This member profile was originally published in April 2018.