Shannon Ino

shannon i creativeprofile-photo.jpg

Shannon Ino

Project Manager + Producer

Los Angeles, CA

www.shannon-ino.com
instagram @shannonino

 

WHAT DO YOU DO?

I am a project manager + producer. I help manage projects from beginning to end, making sure that they’re on time and stay within budget.

I produce and style photoshoots - I help to facilitate the right team (photographer, talent, studio, etc).

 

WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

My first real job after college was at a start-up clothing line my friend from college started. I was basically her first employee and we both had no experience in what it took to run a clothing brand, so we were learning everything along the way. There were multiple situations in which I had no idea what to do, but just figured it out. That's just the mentality you have to have when you work at a start-up. You have to wear multiple hats because there are only a few people at the company so you learn to become a jack-of-all-trades. I actually enjoyed this environment because I gained experience in multiple areas and learned what I excelled at and what I wasn't so good at. I ended up working with my friend for a couple of years and then bounced around a bit because I moved out of state. Once I moved back to CA I ended up back at the company as a project manager because she needed help managing all of the different projects going on since the company had grown quite a bit since I left.

After working as a project manager for about a year, I decided that I wanted to transition into the marketing industry to gain more experience in social media marketing. I ended up at a small digital marketing agency in downtown LA. I started as a social media community coordinator and ended up transitioning into a creative project manager + producer. The agency had never had a project manager before me, so I got to help create the project management processes for the agency. 

I enjoy working for small companies / start-ups because the processes usually aren't set in stone yet so you're able to adjust to what works best for the companies as it changes and grows. 

 

FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?

Being flexible and not over-stressing. In any industry, things are always going to go wrong, but you need to be able to pivot and be proactive.

 

Shannon Ino 1

WHAT ARE YOU WORKING ON RIGHT NOW?

Right now, I'm currently freelancing as a Project Manager + Producer + Stylist.

 

WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS? 

I would describe my style / taste as minimalist and occasionally eclectic.

 

WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

I would like to produce more photoshoots/videos for a variety of different brands. Since I have a background in fashion, I've been lucky enough to help style + art direct a lot of the photoshoots I've produced and I'm hoping to do more of that for brands.

 

WHAT IS FRUSTRATING YOU RIGHT NOW?

Breaking into the freelance world. I feel like I'm having trouble on finding the right people to connect with.

 

Shannon Ino 2

IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

Client outreach.

 

LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

To network more, to come out of my shell earlier. To experiment more.
 

IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

Running a business and what exactly it takes to freelance full time.
 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

I'm looking for opportunities to freelance project manage and produce. I am open to working with companies/people in various verticals, but most of my experience has been in digital marketing and fashion.
 

Shannon Ino 3

DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

My ideal job or collaboration would be to project manage and produce content for fashion brands.
 

WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE? 

My hourly rate is $40/HR
 

HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

I would like the intro to include the budget, scope and why they thought of me to collaborate with.
 

HOW DO YOU STAY CREATIVE?

I'm constantly looking for inspiration.

 


This member profile was originally published in October 2017.