Tania Pirozzi



Photo Editor / Producer / Lover of Pretty Pictures

Los Angeles, California

Instagram @taniapirozzi


What do you do?

I’m a photo editor/producer. Basically, I make dreams come true. If your dream is to have a woman in a ball gown feeding a giraffe in a crowded mall, I can make that happen.


What steps did you take to get where you are now?

I started out in magazines in NY as a photo editor, always honing my skills for production.  I just moved to Philly about a year ago to produce for a clothing company, and I'm taking the next step and moving out to LA!  


For other people in your field, what do they usually lack?

I think everyone has different strengths and weaknesses.  I don’t think it’s a question of what other people lack, I think it’s a question of finding someone who matches the project. 


What are you working on right now?

I just scored a gig for a few weeks at a magazine in NY editing and producing for a special issue.  And I’m constantly shooting for a personal project that I hope to turn into a book one day.  Stay tuned on that!


We are all Slashies with multiple skills, which one do you wish you could do more often?

As much as I love producing, I miss the creative aspect of being an editor.  Being able to sit in a meeting, hear the story idea, and pitch photographers, locations and concepts is my favorite.  It also forces me to really pay attention and be inspired by what's around me.  


What is frustrating you right now?

How easy some people think is it to be a photographer.  It takes real talent and skill to be creative and to work with creative people!  Sure anyone can take a picture, but not anyone can be a photographer.  Just because you have an instagram account doesn’t mean you can place yourself in the same category as someone like Martin Parr or Richard Avedon.


What task keeps landing at the bottom of the To Do list?

I keep meaning to organize my own photos, but I'm not sure it'll ever happen!  I have some photos on my laptop, on a drive, on the cloud...one day I'll get to it...


If you could hire someone for $20/hour, what would you have them do to make your day easier?

Find me my next gig!  And maybe do my laundry.  Is that allowed?


Let's bring out the time machine. What do you wish you could have told yourself, when, and why?

I don’t know that I would use the time machine.  I’ve learned so much from the mistakes that I made and I know that if I were to go back in time, I’d be way too tempted to tell myself not to make the decisions that led me there. 


If you could talk to an expert to gain more insight on something, what would it be about?

How to manage being a freelancer and keep your sanity!  I love to work and I get worried when I don’t have a job on the horizon.

What kind of opportunities/projects are you looking for?

I'm open to anything that involves images.  My background is in producing photographs, but I've just produced my first videos, and I'm excited about anything that gives me the opportunity to try something new.  I relish those kinds of challenges!  


What is your ideal client?

A project where the client and I have a great personal relationship is always a plus.  Right off the bat, we can trust and respect each other.   And being able to flex my creative muscles and have the client listen to my ideas would be amazing.  I’ve been looking at images for a long time and I would want the client to respect and acknowledge that.


Do you allow yourself to say No?

Not usually.  I like the opportunity and challenges that each new offer brings.  But I won't sacrifice the quality of projects just to be able to yes yes to everything.  That's just not fair to me or the client.


What is your rate? 

It definitely depends on the project.  Are we talking editing or producing?  Editorial or commercial?  And if the project is interesting, I’m always willing to negotiate if I’m excited about it.


How should someone approach you about working together?

Just reach out and we'll talk!  Like I said, I'm open to any creative project that would help me expand my skill set and teach me something new.  


Give us a tip on how to stay creative.

Open your eyes!

This member profile was originally published in September 2015.