Viviana Duron-Negrete

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Viviana Duron-Negrete

Graphic Designer

Los Angeles, CA

www.viviana.work
instagram @viviana.duron
 

WHAT DO YOU DO?

Build brands. Solve problems. Design with reason. Visually communicate.

 

WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?

I graduated college not knowing what path I wanted to take. It wasn’t until I took up an internship with a small start-up that I began doing graphic design work. I quickly realized how much I enjoyed it and naturally started looking more into it. I’ve learned a lot since then, through both personal research and from other creatives, but you never stop learning and you never stop growing—it’s what I love about this field!
 

How do you stand out in your field?

I have a retouching background, and over time I’ve come to find how much this has actually helped me with graphic design.

I developed this skill throughout my time with REVOLVE + FWRD by Elyse Walker. I got to meet and work alongside several incredibly talented photographers and retouchers who taught me a lot about what goes into creating a pixel perfect image—everything from retouching skin, proper masking, and color correcting (to name a few). I can honestly say it helped me become more meticulous in the way I approach and implement my designs.

I’m also comfortable with HTML + CSS. I know how to read and write code enough to set up emails or make front-end adjustments to websites.
 

WHAT ARE YOU WORKING ON RIGHT NOW?

I’m constantly working on various exciting projects for MyDomaine—whether it’s branding, socials, video graphics, special art requests, or exclusive layouts. Right now I’m working on a set of illustrations about intimacy and relationships.
 

WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS? 

Two words—bold simplicity. I love a simple, clean design with a touch of the unexpected—whether it’s a texture, shape, color, or the use of type. My entire portfolio is a reflection of my style.
 

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WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?

I’ve played around a little bit with video, but I’ve seen artists create such breathtaking effects and animations to bring their work to life. It’s something I’d definitely want to dive into more.
 

WHAT IS FRUSTRATING YOU RIGHT NOW?

Networking and putting myself out there! And it doesn’t help that I’m an introvert. This is step one, and I’m more motivated now than ever to work on it!
 

IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?

It’d be great to have a little entrepreneurial assistant who loves coffee as much as I do, reaches out to new clients, keeps up with current ones, contributes ideas, and all in all helps me stay organized!
 

LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?

During college, I wish I would’ve told myself to; a) do more internships, b) attend more networking events, and c) take more risks! I feel like I played it safe throughout school, really only focusing on getting good grades and passing my classes, but it’s that real world experience that truly is invaluable. I wish I would’ve known that sooner.
 

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IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?

I’d love to talk to someone like Lydia Pang. She’s a creative director who’s work I’ve always admired. Not only does she turn out beautiful content, but I think she does an amazing job at using visual communication to truly connect with people. She provokes thought in some of the most extraordinary ways. It’d be a DREAM to simply sit down and have a conversation with her about her work, career growth, and staying inspired.
 

WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?

I’m most passionate about working with companies that empower women through their content, service, or product. I’d also love to be a part of something more charitable.
 

DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.

It would be exactly that—a collaboration. The clients I appreciate most are the ones that have a vision but are not extremely picky, understand that I’m here to help them, and have unconditional trust in me and my work.
 

WHAT IS YOUR HOURLY RATE, RETAINER, OR SALARY RANGE? 

Depending on the project scope and scale this could vary. Reach out to me and we’ll find what works!
 

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HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

Email me at vivianaduron@gmail.com and say hi! The more information you send through about your project the better.
 

HOW DO YOU STAY CREATIVE?

By stepping away from the computer and living my life, which is what I’m going to do right now. :)


This member profile was originally published in August 2018.