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General Assembly: Instagram Marketing Workshop (DTLA)

  • General Assembly 1933 S. Broadway, 11th Floor Los Angeles, CA 90007 United States (map)

About This Workshop

With over 300 million monthly active users on Instagram, your business has the potential to reach, engage, and build a massive community on Instagram. But where do you start? Not everyone on Instagram is right for your brand. Not everyone will convert into a customer, client, or collaborator. In this course, you'll learn how to make the most of your time by finding your ideal followers and keeping them engaged.

Why this course is different.

This course is a step-by-step case study of exactly how Puno grew her instagram account from 13 to 80,000 followers in one year. She didn't buy followers, didn't pay for likes, and wasn't lucky enough to be featured by Instagram. She's completely transparent about everything she did so you can takeaway an actionable strategy. 


  • Build your Instagram Brand Book
  • Explore the ins and outs of Instagram
  • Pro-actively grow with the Mine & Grind
  • Learn the best practices of setting goals and tracking growth
  • Understand how Instagram's "Outreach & Etiquette" work
  • Tap into the world of Instagram Freelancers

Prereqs & Preparation

  • Bring your laptop and phone
  • Set-up an Instagram account
  • Snacks during class*

*Lunch will be provided



6 Hour Hands-on Workshop
Limited Seating
Lunch Provided

About the Instructor

Jennifer Puno
Map and ilovecreatives

A creator, digital designer, and entrepreneur at heart, Jennifer Puno is the Co-Founder of (Instagram @madewithmap)—an online platform that celebrates people and their journeys. Map allows you to save and view beautiful photos and stories of places from anywhere on the globe, to inspire real world adventuring. You can find and share incredible locations through its like-minded community of passionate explorers.

This past July, she also co-formed ilovecreatives, a digital classifieds website connecting talented individuals in the creative community. You can find her in Iceland making Star Trek gifs, out and about collaborating with other creatives, or in DTLA on the hunt for the city’s best food.

What Past Students Say: 

"Puno's Instagram class is for all types of people and businesses who are wanting to get insight into the world of Instagram. I was worried at first that I wouldn't learn much, since I had already built a pretty large following on our company's Instagram.

I learned a lot! More specifically, how marketing on Instagram equates to sales. Within a couple hours of her class, I tested it out. The post ended up quadrupling our daily sales! I also learned how I can better track Instagram's influence on sales and growth tips that will be very important for our future success. Thanks Puno."
@mallyce of @jolynclothing


"Puno’s Instagram class was very insightful! We have some smaller accounts we are working to get off the ground and each section of the class provided clarity on how to make the best use of our time moving forward. Not only did she validate some of the things we’re currently doing, but she also shared new tactics, apps and tools to take our content to the next level. I definitely recommend this class for beginners and regular users of Instagram." - Shelby Jacobs of @toms



"I immediately started to implement all of Puno's strategies and in just 3 months went from 250 to 2237 followers and growing. 

More importantly, I actually saw a rise in the number of readers, lower bounce rate, and now I get pitched by brands, creatives and writers for collaborations on a weekly basis. I never wrote a testimonial in my life, but this one comes from the heart. Puno's workshop is totally worth it, and more." - Francesca Mey of @FrejaDaily



"I had the pleasure of taking Puno's Instagram class recently.  I started putting into action the lessons that she taught and within 6 weeks I have 2,400 followers from 25.  Within the past week I am starting to get business inquiries.  The whole thing is very exciting.  She lays out the methods in class.  There is a lot to go through in the workshop, and she made the 6 hours feel like 20 minutes.  I would recommend anyone that is looking to throw their hat into the Instagram arena to work with Puno on some level.  It will be time well spent." - @thisismysouthbay

"Puno is basically fantastic on every level. Smart, savvy, able to teach in an incredibly entertaining and engaging way... She knows what she's talking about with Instagram and you'll leave her class feeling empowered and ready to kick the internet's ass." -@AlexandraPiotrowski of Story Group 


"This is THE BEST Instagram training I've been too! I love that you've created a brand guide specifically for Instagram + shared the strategies to grow an Instagram account. Thank you!!" - Keizra Tyson-Griffin


"In Puno's instagram workshop, she shows you how you can approach social media in a practical, but passionate way, create an engaged community and convert that engagement into growth for your business or brand. She breaks down her process, step by step, shows you how you can connect with your audience, gain a following, track your progress, and shares all of her time saving tricks and most effective methods. She is inspirational, relatable, and fun!

While I had a small following with a previous company I started, I was hesitant to jump back in again with hardly any eyes on my new brand. Puno inspired me to start my new instagram handle with a consistent, authentic voice and gave me the tools I needed to accelerate my reach."  — @CaitlinMcCarthyDesign, Founder of Caitlin McCarthy Design 

"OMG....her experience and knowledge was my missing link on how to tackle and handle my Instagram. She has the the data to support her tactics and they are completely based on what she does for her business.

She not only provided information, but Puno has showed me how to execute. My aims are clear, distinct, and it felt like I really do have what it takes to make my goals for my instagram happen. She is magic! I think Puno's "Mining" technique is gold! 

She also touched on what to look for if we are ready to hire someone. I have cleaned up my Instagram and super excited to start. She just made my year." — James-Paul Ancheta

"Not only does Puno have (what seems to be endless) knowledge and experience but the energy she brings about Instagram and life is inspiring.  With learning more about how to grow your company with IG, she was able to point out and answer completely different and important questions about my actual business without even knowing it.  I don't know how long it would of taken me to get those "answers" but I'm glad I don't have to wait to find out!

Six hours of anything seems a little much but it actually was a really great Sunday well spent. I left with a information on how to grow on Instagram, motivation and a bunch of ideas! I have Puno to thank for that! I will be back, definitely!" — Taryn Mitsunaga of @eventsbytaryn 

"Puno was awesome! She made the 6 hour workshop fly by easily by addressing all the opportunities, day to day necessities, and issues you come across while using the app. Listening to someone who was so charismatic, knowledgeable, and up to date with the quick paced tech and digital marketing industries was truly inspiring!" - Katrina Dargel

"Puno is a pro and a pioneer. Being in the presence of someone active in the ever-changing tech and digital marketing industry is inspiring, period!" — Matt Sanderson

"Great class! I am very happy I took this one. The Q&A was great. The presentation was full of great info and easy to follow. The time flew by because the class was so interesting and packed with useful tips!" — Student from General Assembly

"Instructor was very well prepared and knowledgable with the subject. Definitely learned a lot." —  Student from General Assembly

"Loved Puno! She was very energetic and very knowledgeable about the topic." — Student from General Assembly

"Puno was amazing! Loved hearing her insights." — Lidia Sagastume

"Puno was very informative and engaging. She knows her stuff and I would definitely take one of her classes again!" — Alexandra Bendana

Earlier Event: December 1
Later Event: February 11
The Heart Series 2016 (DTLA)