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Instagram Marketing Workshop: Grow Real Followers (Santa Monica)

  • General Assembly (Santa Monica) 1520 2nd Street Santa Monica , CA 90401 United States (map)

About This Workshop

With over 300 million monthly active users on Instagram, your business has the potential to reach, engage, and build a massive community on Instagram.

But where do you start? How do you grow valuable followers that will actually help your business? We will walk through how to build your Instagram strategy for the next six months. From developing your brand to building partnerships to hiring freelancers. It’s a grind, but with a thoughtful strategy and plan, you’ll have the clarity and confidence to grow.


  • Build your Instagram Brand Book
  • Explore the ins and outs of Instagram
  • Pro-actively grow with the Mine & Grind
  • Learn the best practices of setting goals and tracking growth
  • Understand how Instagram's "Outreach & Etiquette" work
  • Tap into the world of Instagram Freelancers



Here's what past students are saying about this workshop:

"Puno's Instagram class is for all types of people and businesses who are wanting to get insight into the world of Instagram. I was worried at first that I wouldn't learn much, since I had already built a pretty large following on our company's Instagram.

I learned a lot! More specifically, how marketing on Instagram equates to sales. Within a couple hours of her class, I tested it out. The post ended up quadrupling our daily sales! I also learned how I can better track Instagram's influence on sales and growth tips that will be very important for our future success. Thanks Puno." - @mallyce of @jolynclothing


"Puno is basically fantastic on every level. Smart, savvy, able to teach in an incredibly entertaining and engaging way... She knows what she's talking about with Instagram and you'll leave her class feeling empowered and ready to kick the internet's ass." - @AlexandraPiotrowski of Story Group 


"I had the pleasure of taking Puno's Instagram class recently.  I started putting into action the lessons that she taught and within 6 weeks I have 2,400 followers from 25.  Within the past week I am starting to get business inquiries.  The whole thing is very exciting.  She lays out the methods in class.  There is a lot to go through in the workshop, and she made the 6 hours feel like 20 minutes.  I would recommend anyone that is looking to throw their hat into the Instagram arena to work with Puno on some level.  It will be time well spent." - @thisismysouthbay


"LOVE GA and Puno! This was my second GA class and it by far exceeded my expectations. Although, I think that should be heavily credited to Puno, herself. Not only does she have (what seems to be endless) knowledge and experience but the energy she brings about Instagram and life is inspiring.  With learning more about how to grow your company with IG, she was able to point out and answer completely different and important questions about my actual business without even knowing it.  I don't know how long it would of taken me to get those "answers" but I'm glad I don't have to wait to find out!

Eight hours of anything seems a little much but it actually was a really greatSunday well spent. I left with a information on how to grow on Instagram, motivation and a bunch of ideas!  I have GA and Puno to thank for that! I will be back, definitely!" - Taryn Mitsunaga @eventsbytaryn 


About the Instructor

Jennifer Puno
Map and ilovecreatives

A creator, digital designer, and entrepreneur at heart, Jennifer Puno is the Co-Founder of (Instagram @madewithmap)—an online platform that celebrates people and their journeys. Map allows you to save and view beautiful photos and stories of places from anywhere on the globe, to inspire real world adventuring. You can find and share incredible locations through its like-minded community of passionate explorers.

This past July, she also co-formed ilovecreatives, a digital classifieds website connecting talented individuals in the creative community. You can find her in Iceland making Star Trek gifs, out and about collaborating with other creatives, or in DTLA on the hunt for the city’s best food.


6 Hour Hands-on Workshop at General Assembly
Limited Seating

Please bring: 

  • Laptop
  • Phone
  • Snacks
  • Drinks

Lunch will be provided.