Kat Gabrielle
Researcher / Strategist / Writer / Coach
New York, NYC / Athens, GRC / Melbourne, AUS
Q What do you do?
“I help businesses understand the market, articulate their cultural positioning and connect meaningfully with their audience. ”
I also write. I regularly mentor and coach creatives and sit on a board advocating for Australia's vibrant music scene.
Q What steps did you take to get to where you are now?
Creative Writing, Linguistics, and Marketing degrees, with a semester in Baltimore finishing my MA leading to a career that started in copywriting and settled into strategy. I worked for larger ad agencies such as Saatchi, cutting my teeth on projects with major banking, automotive and FMCG brands. Along the way I also lectured at universities which helped me to develop my own singular frameworks for narrative building, language systems and strategy.
Q How do you stand out in your field?
I’m fun to work with, largely owing to the fact that I truly enjoy what I do. I bring enthusiasm and curiosity to all projects and I firmly believe there's no one-size-fits-all strategy.
Q What are you working on right now?
Some fun projects, including mentoring through the Australian Marketing Institute and Global Sisters, as well as coaching creatives (think: authors, screenwriters, artists, film directors) to help pace and launch projects. I'm also working on a research piece to understand attitudinal segmentation for an FMCG brand, and a promotional campaign for a high-end fashion brand in Europe.
Q What’s your style?
I’m interested in how people respond to consumerism, tech and economic change. I feel like we’re all getting a little lost in the trend cycle right now, and the answer isn’t replicating these trends, it’s to understand the paradigm shift that underlies them to effectively engage audiences.
For me, working as a strategist means reintroducing brands to their consumers and helping them to get to know them inside out, to inform product development, communications and overall brand experience.
Q Out of all your slashies, which one do you wish you could do more often?
I’m obsessed with understanding consumer behaviour, and I’d always love more time for writing about the paradigm shifts that I’m spotting. My semiotic approach sparked a long-term interest in astrology. A few years ago, I created It’s Just a Phase, a moon-phase journalling app designed to help people reflect on cyclical change. The project now has more than 5k daily users, and I love developing content and product features for it.
Q What is frustrating you right now?
Self promotion - but who really enjoys this?
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Not sure if anyone is being hired for $20 an hour anymore! I'd double it, and ask them to help with outreach, I'd love to work on more collaborations like I did with Eaxo - an art residency project in Crete, Greece.
Q What do you wish you could have told yourself, when, and why?
Everything has it's own timing, and the timing is perfect.
Q If you could talk to an expert to gain more insight on something, what would it be about?
A Jungian theorist to refine and develop my existing frameworks for individuals and brands.
Q What kind of opportunities/projects are you looking for?
I'd love to help more fashion, FMCG, wellness and beauty brands with customer research, brand tracking, semiotic analysis, strategy and language systems.
Q Describe your ideal job/client/collaboration.
Loved working on the Grown Alchemist rebrand before they hit it big in 2012, which also launched my first agency in Australia. This work was incredibly fulfilling as there was budget to understand the consumer and semiotics of skincare brands at the time.
I’ve also really enjoyed running events for brands that doubled as ethnographic studies. For example, my agency ideated and implemented influencer events for Cocobella Coconut Water, enabling taste-testing of new products in soft-branded environments, user generated content and capturing insights through customer safaris. Good fun, and a wealth of intel came out of these!
Q: What is your rate?
Strategy starts at 5k, but pricing depends on scope of project. Reach out, let's talk.
Q How should someone approach you about working together?
Email is best.
Q Who is a creative you admire?
I’ve really enjoyed collaborating with Esto Association in Athens, Greece. They are super professional and Mark did an amazing job of designing my app.
Q Oh! and… how do you stay creative?
Walking around the cities I'm lucky enough to call home.
This member profile was originally published in November 2025, Updated May 2026.