Digital
Marketing
COursE
Drive measureable results
with data analysis WITHcEilidh
macleOd
Instructed by Ceilidh Macleod
of OEM Care and b.EautifulEnroll ✹Today↘ or Join the Waitlist
Enroll before April 25th
Learn how to build Digital Marketing Audits, Strategy Decks, and execute across the funnel.
We teamed up with Ceilidh MacLeod, a digital marketing consultant and business owner with over 10 years of experience to give it to you straight and make it *click*, in a self-paced course.
Designed for on-the-job training, you’ll learn how an expert analyzes data to generate audits, builds $20K strategy decks, and implements retainers for Google, SEO, Meta, TikTok, Klaviyo, and Shopify. In the end, you’ll be an indispensable talent where clients and co-workers will say, “Go ask them, they get it”.
❝To get any job in marketing these days, you need more than just theory, you need applicable real-world experience and this course is a shortcut to my past 10 years. ❞
— Ceilidh MacLeod, Course Instructor
Got a question?
See our FAQs or email hello@ilovecreatives.com
Who is this
course for?
We’ve had hundreds of people on our waitlist to take this course and they all come from different backgrounds. We built this course with these folks in mind.
This is what a few of them said.
I want to expand my services.
I’m already offering my clients specific services (graphic design, copywriting, etc.), but I want to really move the needle with their business AND my business (with monthly retainers).
I want to switch careers.
I’m unsatisfied with my current role and its trajectory, but don’t have the finances to go back to college and explore a new career path. I need something that I can learn without a degree and flip into a new career within a few months.
I'm in Marketing.
I have no idea if I'm doing this right. I’ve got big dreams of leading a team and becoming an exec, but how do I prove to them I’m worth it? I want to hear it straight from someone that has experience from brands that I think are cool.
I want to go freelance.
I've been working in-house and I'm getting kind of bored. However, I don't know what's the best way to approach freelancing and still make $150K+ a year.
I’m a business owner.
I’m running a small business, but my marketing efforts feel disjointed and I don’t know how to tell what’s working and what isn’t. Time and money are limited resources and I need to spend them wisely!
I’m a Creative for the Marketing Team.
I have no idea what all these acronyms mean, but I want my designs and copy to actually work. I wish I knew what to ask and how to digest all the analytics. I think it’ll help me generate better ideas!
I got a degree in Digital Marketing but...
I feel like I learned from a textbook. I have no idea how to get a job and if I got that job, could I even do it? I want more on-the-job training from someone that’s been there and done that.
cUrriculum
SECTION 1Digital
AUdit
In this section, we’ll evaluate where your current digital marketing and efforts stand. We’ll dive deep into the data to uncover where your gaps are (aka where you’re losing customers) and where your opportunities are (areas to scale).
In other words - this is where you WOW your employer or client by pulling stats on their business that will make them feel embarrassed they didn’t know it before AND establish you as an essential team member. This audit can be done on a quarterly basis and will be a great tool for evaluating your first 3 months of business.
You’ll Learn:
Digital Marketing Funnel
Identifying KPIs
Google Analytics Audit with Looker Studio
SECTION 2Digital
markEting strategy
The marketing strategy is a neatly packaged plan to bring a new product, collection, or business to market. Another way of looking at it — a pitch you get paid for. You’ll learn how to put together a deck that will impress your clients or employer and ultimately convince them they need you in the long run (hello retainers!). We’ll share our template and an example marketing strategy for a small business.
Your strategy won’t only be informative and actionable, but will also engage the client by helping them visualize how their customers will embrace their product/brand in our now-familiar funnel format.
You’ll Learn:
Digital Snooping
How to build a $20K Strategy Deck
Pricing & Pitching Retainers
SECTION 3Digital
markEting executiOn
So your Digital Marketing Strategy deck left them wanting more — they’ve seen you talk the talk and now you gotta walk the walk. In this section, you’ll learn the fundamentals of the essential digital marketing tools that allow you to put those strategies into action.
Create a digital marketing calendar and put it into action on these core platforms: Meta & Instagram, TikTok, Google, Klaviyo, and Shopify.
You’ll Learn:
Digital Marketing Calendar
Social Ads: Meta, TikTok and Google
SEO and Shopify Optimization
Email with Klaviyo
Reporting
SECTION 4FreElancing and bUsiness
Wrap up this course with a series of interviews with Ceilidh reflecting on her 10+ years in Digital Marketing. Learn about the current state of the digital marketing industry and how to carve out your space to create a path for success. Let’s talk about interviews, salaries / rates, job opportunities and more. You’ve got your new found digital marketing tool kit and you’re ready to take it to market.
You’ll Learn:
In-house salaries and positions
Freelancing
Managing clients
Working for a remote digital agency
Keeping up with the industry
Included in
the ✷course↘
Digital Marketing Dictionary
Sick of nodding and pretending to understand as people throw acronyms at you? We’ve got you with this complete list of digital marketing vocab so you can talk the talk just as well as you walk the walk.
Shopify Optimization Checklist
Setting up an ecommerce site from scratch? Jumping into someone else's? This checklist will ensure your site is SEO friendly and optimized for conversions.
Digital Marketing Tool Kit
We’ll walk you through getting started with optimizing Meta Ads, TikTok Ads, Google Ads, SEO on Shopify, and Klaviyo Email Marketing.
Weekly Digital
Marketing Report
What’s the point of having all these snazzy new digital marketing skills if you can’t prove that they’re helping the business!? Harvest that fruit of your labor with this prebuilt reporting template. Plug in stats from email and advertising to generate weekly and monthly reporting to impress those execs. We’ve included a robust Google sheet (graphs and all), a Google doc reporting format that’s send-ready and a weekly website snapshot report via Looker Studio.
Digital Marketing Strategy Deck
Got a client or employer needing a digital marketing refresh? Impress them with this deck to lay out all your suggested strategies. It will leave them itching to hire you again for ongoing services. We’ve also included two sample decks from major brands in fashion and cosmetics as well as a checklist that will ensure you don’t have any holes in your customer journey.
Digital Marketing Services Pricing Calculator
Lost on how to price your services? We’ve made an easy plug and price spreadsheet to help you generate quotes confidently for potential clients.
Digital Marketing Calendar
This template will keep you organized as you put your many new digital marketing skills to work. This is essentially the conductor to your orchestra — by plugging into your calendar you’ll make sure every section (marketing channel) is playing their part (posting, emailing, advertising, etc.) to complete a beautiful harmonious song (your marketing funnel).
Digital Audit Report
Before you jump into strategy suggestions, the best way to get started with any client is by offering this robust and in-depth report. It will give you a good peek under the hood and establish a strong foundational trust between you and your client. This report dives deep into understanding who their customers are, where they come from, how they engage with their website and what they are buying.
Digital Marketing Stats and Insights
Just a handy dandy sheet packed with digital marketing stats that will nerd you out in all the best ways. Whipping out stats will not only make you sound smart, but will help build trust between you and your client.
Each item comes with its own presentation template.
why this cOursE
is diffErent
Tales From the Digital Marketing Trenches
As we work through course materials you’ll hear real examples, mistakes, aha moments from Ceilidh MacLeod’s 10+ years working in digital marketing — as an entry level employee, an exec, a freelancer and business owner.
Get Your Hands Dirty
While typical college courses get bogged down with theory, this course will dive right into the dashboards of every digital platform you need in your tool kit to be a super star digital marketing whiz kid/adult. The best thing about digital marketing is that you can get your hands into most channels free of charge. So put your learnings to work instantly as you soak in all the digital wisdom.
Templates Galore
Feeling a little lost when it comes to building decks and reports from scratch? We’ve got you with all the templates you need to be a dream digital marketing hire. We’ve plugged in the formulas, set up the reports, and designed the decks so all you need to do is plug and impress.
course certification 
CErtificate Of
complEtion
CErtificate Of
complEtion
CErtificate Of
complEtion
CErtificate Of
complEtion
CErtificate Of
complEtion
Upcoming & Past
Workshops and Events
All students can RSVP through Discord. You’ll also get instant access to our complete archive in the Resources. Click to here to add the Google calendar.
Workshops & Events
Meet Your
Instructor
cEilidh macleOd
“The data was Empowering, but the creativity to translate those insights for Others and turn them into consumEr touch points is what accelerated my carEer path”
In the past 10 years I’ve zig zagged my way through the digital marketing and e-commerce world, working as a digital agency intern, an ads specialist at SHOES.COM, VP of growth at a tech startup, digital director at iconic streetwear brand, The Hundreds, and finally my own boss as a freelancer and business co-owner of OEM and b.Eautiful.
As an entry-level employee in a small business, I was able to work my way up to a 6-figure executive level position within a few years by blowing away our CEO with measurable results and reports to educate him about HIS business. I made myself invaluable.
CEOs and founders don’t have time to get into the nitty-gritty of their business, so by using tools like Google Analytics and Looker Studio I can extract information about who was buying their product, where they came from, what they purchased, but most importantly where we were losing potential sales. I once had a Founder / CEO stand up and hug me after I presented a report because the data I shared with him (about product sell-through performance) gave him the insight he’d been seeking for years to make better decisions about his business.
Everything I learned in digital marketing was on the job and this course is a shortcut to my past 10 years through case studies and real talk. This is more than just theory, this is applicable real-world experience.
Student
Testimonials
Featured
Schedule
& Price
Next Class
April 26th
$899
or $250/mo with our payment plan
Enroll before Thursday, April 25th at 11AM Pacific Time.
How does enrollment work in a self-paced course?
On the start date, you'll get access to the video lessons, resources, and student chat.
There are no live sessions or deadlines,
so you can learn on any schedule that's convenient for you!
Have a question? The answer might be in our FAQs.
Join the waitlist
Grab the Curriculum
Are you thinking, “This is awesome, but I want to know more!” Heck yeah, we hear that. Join the waitlist and we’ll ➀ send you the curriculum, ➁ walk you through the course and ➂ answer FAQs we get.
