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DESIGN
PROCESS

From strategy, research, explorations and brand guidelines, you’ll learn the entire process of creating a robust brand design system. Though we focus on creating a brand identity, this design process can be applied to any project of any scale.

You’ll Learn:

• Strategy and Research

• Design Creation

• Presentation

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PORTFOLIO

You’ll apply your technical and creative skills to create two more projects of your own. Together, these projects will form your graphic design portfolio. Your portfolio will reflect your unique visual style, and be a representation of the work you want to attract as a graphic designer.

You’ll Learn:

• How to Create Design Projects using Prompts

• Portfolio Breakdown

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BUSINESS

In this section, you’ll learn how to take your design career full-time. You’ll walk through how to figure out your hourly rate, your target annual revenue, scope of work and so much more. You’ll get access to contract templates, notion templates, client email templates, and estimator spreadsheets. This will give you a professional edge on all your design projects and keep the income flowing, so you can focus on being creative.

You’ll Learn:

• Project Management

• Pricing Types

• Conversational Sales

❝We’ve made this course purely out of necessity. No matter who you are — freelancer, employee, business owner, or even someone who says they are “not creative” — you’ll need to design something at some point. When we started creating this course, we made it for our past selves. Not just the beginner Puno, but also the one from a year ago that realized what it means to scale your workflows, and your business.

Also, we wanted to create a community that would grow with you — because it’s not easy to figure this out by yourself. Sometimes you need a place to validate, but also remind you that it’s not that bad — everything is going to be OK and here are some next steps. We hope that you’ll let us be that for you!❞

❝Design school absolutely taught me foundational design skills, but there’s so much about the realities of design as a career that’s learned on the job. I was always interested in going freelance, but even after 5+ years in-house and working at a studio, I was still intimidated by it. Navigating things like the design process, client communication, and the business side of it on your own can be scary. I’m hoping this course can make you feel less lonely in that process and give you the confidence in tackling design as a career.❞

❝Whether it’s a new program, or new technique, design is constantly evolving. As designers, it’s important to embrace that constant change. This course is all about inspiring people to tap into their creative instincts, and bridge the gap between vision and skill. With both, you’re unstoppable.❞

Join the Waitlist

Grab the Curriculum

Are you thinking, “This is awesome, but I want to know more!” Heck yeah, we hear that. Join the waitlist and we’ll ➀ send you the curriculum, ➁ walk you through the course and ➂ answer FAQs we get.

Plus, you’ll be notified about enrollment periods!