Social media is all fun and games until you have to sit down and create a social strategy. That’s actually not true - let us show you! A strategy can be daunting, but we’ll do it together. We’ll go over discovering your purpose & setting goals, figure out WTF you’ll post, best case practices for social platforms (e.g. Instagram, TikTok, Twitter, Youtube, Facebook, LinkedIn), develop your tone & voice, learn how to do community management right, and execute a social media audit. Yep, that’s just the first section!

It’s not just about planning a beautiful, cohesive grid. You’ll blend visual aesthetics with strategy for a marketing programming deck that can do both. We’ll explore types & formats of content, how to generate & source it, and how to organize your work and collaborate with teams. We’ll also get our hands dirty and delve into production and shooting original content.

Social is also a numbers thing - mathematical! Reporting is the cornerstone in evolving your strategy, measuring your KPIs, and determining your progress toward reaching your goals. A digestible report will communicate high-level updates to stakeholders and your manager (read: a promotion - cha ching!) We’ll go over measuring qualitative & quantitative metrics and how to build insight reports.

(Yes, as in the great words by Queen RiRi). After you’ve mastered all the hard skills, we’re not going to leave you hanging. In this section, we’ll help you get noticed and get your foot in the door so you can land the interview and secure the job! We’ll also deep dive into freelancing and how to charge for your services, win clients, and lock in sweet gigs. Really, it’s all the things you should’ve learned in college but didn’t.