Penny Johnson

I wanted to gain confidence in modern practices and improve my workflows! Ultimately I want more freelance work and to charge higher rates.

I loved the part where we planned a mock launch. I took my personal social media presence through the course as the brand I was working on and it inspired me to launch a Substack this fall and create a whole marketing campaign to promote it! :) Joellen's teaching style was engaging and I liked all the Google Slides templates that I could put my own text & images into.

For anyone thinking of taking this course, I recommend to stay on top of the weekly assignments and use the discord group for accountability & questions if you get stuck.

One good thing that came out of the course is that I feel more confident about brand strategy and reporting analytics.