From the community❞

The content strategy and brand voice taught me a lot about myself. I realized how much I enjoy finding the core of a brand and the story-telling. It made me see that I have strong creative intuition and a natural sense of tone, aesthetics and audience. I used to doubt if I had what it takes to work in this space, but this course really boosted my confidence. My favorite part was planning content pillars and thinking how a brand could emotionally connect with the audience and still stand out. The content strategy part also was a favorite because it allowed me to mix my creativity and find visual direction into the brand.

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I loved the part where we planned a mock launch. I took my personal social media presence through the course as the brand I was working on and it inspired me to launch a Substack this fall and create a whole marketing campaign to promote it! :) Joellen's teaching style was engaging and I liked all the Google Slides templates that I could put my own text & images into.

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I used this course to re-launch a previous creative writing newsletter on video and for IG. The tools from this course gave me the skills to launch this project thoughtfully and gave me a portfolio for the job market! From real-like practice and supportive feedback, through Joellen's relatable and motivating teaching style, taking this course was a highlight of the last couple months.

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My favorite thing about the course was putting together the images/mood for each assignment and getting feedback from Joellen. She makes the assignments fun and inspiring, making the learning experience enjoyable. I feel much more confident now in applying for social media manager (and other that include knowledge of social as a bonus) positions

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The strategy part was a game-changer for me because I think not many clients/brands focus on that part. I love knowing about setting goals and KPIs and managing expectations. Joellen's helped me a lot during office hours and with her feedback, so I'm forever grateful for her help! One good thing that came out of the course is landing a job and several freelance clients!!! I started my career in copywriting and I'm now officially a Social Media Manager in the entertainment industry (which is a dream come true) - I owe it all to the ilovecreatives team honestly.

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