Esther Kim

I wanted to shift gears into another career path, and surely this course really set a great foundation for me to pursue being a social media manager.

The content strategy and brand voice taught me a lot about myself. I realized how much I enjoy finding the core of a brand and the story-telling. It made me see that I have strong creative intuition and a natural sense of tone, aesthetics and audience. I used to doubt if I had what it takes to work in this space, but this course really boosted my confidence.

My favorite part was planning content pillars and thinking how a brand could emotionally connect with the audience and still stand out. The content strategy part also was a favorite because it allowed me to mix my creativity and find visual direction into the brand.

My advice for someone thinking about taking the course: Just start even if you feel like you don't know enough. This course has all the tools to bring out your voice, vision and creativity. You'll be surprised by how much you already have in you. :) This course gave me clarity and confidence. I always knew I loved branding and content, but now I have the tools and belief in myself that I could actually pursue this as a career.