My favorite thing about the course was the in-depth step by step data analysis and reporting. For someone thinking about taking this course, I would say if you want to learn more about marketing, report, and ads set up I would take it. The videos were clear and easy to follow along on.

There were so many valuable takeaways from this course, but the most important is the confidence I gained. I finally know how to test my work effectively and select platforms based on my specific goals and requirements. As a creative professional, this knowledge ensures my work stays impactful. Thank you for such a detailed and highly professional approach to all your courses. This is the second course I've taken, and I’m always amazed by the quality and depth of your content.

There are multiple good things, but one great thing are the resources provided. I intend to utilize a significant portion of these resources, including Google Sheets, Looker Studio templates, and slide decks, for years to come. In fact, I’ve already organized a Looker Studio presentation to review website traffic with a retail partner of mine, and they were thoroughly impressed with the data and takeaways.

I really enjoyed learning about the overarching marketing funnel. This concept helped me connect the psychological dots of the consumer's voyage. I think it is very valuable to understand different techniques for each phase in a holistic way. I also find tools like the meta ads library and really good emails very useful. Loved our live sessions too! And loved being able to rewatch videos.

Completing this course has given me the practical knowledge I was seeking, and I now feel more confident in my abilities and what I can contribute as a digital marketer. I feel like I gained the most personal insight during the Digital Audit section of the course. It helped me better understand the process and revealed how I can effectively assess and enhance the digital presence of the brand I work for, as well as potential future clients.

I'm currently volunteering at and I just got a freelance marketing project through this org's President (super serendipitously and it was because I had made such an amazing strategy deck!!). So I just wanted to thank you for passing down your wisdom and knowledge and literally changing lives.

The digital audit and strategy sections made me realize how much knowledge and skillset I already have to offer. The toolkit section was the most valuable as I learned a lot of new skills on how to run ads. The resource section has amazing tools to help organize the information, which I was previously confused about how to present effectively.

Ceilidh is an incredible and super experienced instructor, getting insight into her way of working is invaluable. You can take this course with any level of experience; it’s perfect for anyone who’s never opened Google Analytics to someone who works as a digital marketer. It was great to review the foundation pieces and then get granular, insightful info and instructions from someone who’s worked with many high level brands.