Amanda Bauer

I have experience in global campaign strategy & production marketing brand and products. I created the strategy and assets that fed into my companies regional digital marketing initiatives and worked with specialists on implementation but don't have hands-on experience performing these functions myself. I went back to school for design communication and wanted to further round out my skills as a creative and marketing generalist with more technical knowledge of paid marketing and analytics to land a new role.

I realized that having access to this kind of information and reporting on a regular basis would have helped me in my previous role a lot and when updating my resume/portfolio. I'm both (a bit) intimidated and intrigued by analytics and reporting, and through this course have become excited to dig into data and learning as I put together audits and regular reports.

I loved the structure of the course, how we followed the marketing funnel and tactics that best suit each level. I liked the breakdown of information into bite sized lessons and sections.

I'll be using this knowledge and certification to continue learning and to ultimately land a new role with a mission-driven organization (and continue to build out my freelance offerings).