Alicia Aceituno

As a social media manager running my own business, I took the Digital Marketing Course to expand my skills and grow professionally.

One part of the course that helped me learn a lot about myself is realizing how much I love strategy — especially finding the story behind the numbers. I'm naturally curious, so I enjoy digging into the data, figuring out why a spike happened, and connecting it back to the content or audience behavior.

My favorite part of the course was learning from Ceilidh. The way she thinks through strategy and breaks down the data was so insightful, it really changed how I approach analytics and content planning. I hope to connect with Ceilidh and continue learning from her. She’s amazing and truly inspiring!

Definitely take the course if you want to learn about paid advertising and email marketing, or even if you just need a solid refresher.