My favorite thing about the course is how in-depth it got into the analytics and also that the visuals kept it interesting. And the constant encouragement! If you’re looking to scale your offerings to really make a tangible impact, then this is the course for you.

Give Ceilidh MacLeod a huge round of applause on the fantastic work she has done to teach this on demand skill! Let’s be real, she cuts out the puff and gets straight into business! ⭐️ I understood more than I ever knew before, especially in an area I was dreading to approach: Email Marketing. Tell me how that is one of my favorite sections of the course? That is what I call skill.

I like how it (the course) was structured. Everything made sense and after the sections, I felt confident to navigate in these tools. This course is really great if you're wanting to pivot into this field or brush up on skills. The instructor is clear and the resources are extremely helpful!

Taking the Digital Marketing Course led by Ceilidh was such an empowering experience that clicked with my analytical and technical strengths. I LOVE the fact Ceilidh shares spreadsheets that (1) utilizes formulas to cut down prep work and (2) can be used multiple times, no matter what project I'm doing. Though my favorite thing has to be the way Ceilidh connects business, target audience, and storytelling from campaigns and content creation to data visualization and reporting.

My favorite thing about the course was the in-depth step by step data analysis and reporting. For someone thinking about taking this course, I would say if you want to learn more about marketing, report, and ads set up I would take it. The videos were clear and easy to follow along on.

There were so many valuable takeaways from this course, but the most important is the confidence I gained. I finally know how to test my work effectively and select platforms based on my specific goals and requirements. As a creative professional, this knowledge ensures my work stays impactful. Thank you for such a detailed and highly professional approach to all your courses. This is the second course I've taken, and I’m always amazed by the quality and depth of your content.

There are multiple good things, but one great thing are the resources provided. I intend to utilize a significant portion of these resources, including Google Sheets, Looker Studio templates, and slide decks, for years to come. In fact, I’ve already organized a Looker Studio presentation to review website traffic with a retail partner of mine, and they were thoroughly impressed with the data and takeaways.

I really enjoyed learning about the overarching marketing funnel. This concept helped me connect the psychological dots of the consumer's voyage. I think it is very valuable to understand different techniques for each phase in a holistic way. I also find tools like the meta ads library and really good emails very useful. Loved our live sessions too! And loved being able to rewatch videos.