Baby & Company seeks Digital Marketing Manager

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Baby & Company seeks Digital Marketing Manager

Seattle, WA

Baby & Company is looking for a senior performance marketer to join our Digital Marketing Team as the Digital Marketing Manager.

This person will own end-to-end strategy and implementation of digital marketing campaigns, with an appreciation for cross-functional collaborations and sensitivity across device analytics. The Senior Marketing Manager will report to Baby & Company owner, Jill Donnelly. The ideal candidate will have extensive experience in managing online marketing programs, in-depth knowledge of advertising technology, and an innate passion for breaking new ground within the fashion media landscape. This leader will supervise creation and implementation —with the ultimate goal of establishing new on-brand digital marketing campaigns purposed for customer acquisition and conversion.

Responsibilities:

  • Manage and mentor a team of 4 digital team members to help meet growth objectives and move the team to the next level.
  • Oversee management of the following digital channels: content marketing, paid search, shopping engines, and social content.
  • Drive digital channel performance to meet new customer and revenue targets within established ROI expectations, and perform weekly/monthly/quarterly analysis across channels.
  • Foster a culture of continuous optimization by developing and implementing a strong framework for fast, recurring and iterative testing.
  • Employ a strategic framework for all challenges in the channels being managed, with a strong understanding and sensitivity for cross-channel impacts and interactions.
  • Lead and maintain strong relationships with our existing external marketing and development services.
  • Troubleshoot issues on a case by case basis.
  • Consult with internal leadership in order to prioritize & optimize high-impact opportunities.

Requirements:

  • Minimum 3-4 years progressive experience in online marketing, ideally in an eCommerce fashion company or startup environment.
  • Demonstrated ability to lead and hit fixed goals.
  • A rigorous, data-driven, and highly analytical mindset.
  • Excellent communication skills, both written & verbal.
  • High degree of creativity and ability to tell stories.
  • Strong organizational skills and ability to manage multiple projects/priorities
  • A functional understanding of HTML and Javascript.
  • Highly proficient in Excel and third party analytics platforms.


About

Baby & Company is luxury boutique for women and men’s apparel and accessories. Started in 1976 on a sleepy corner of Seattle Washington’s downtown corridor, the business has thrived for 40 years and celebrated the opening of it’s e-commerce store in 2014. This is a unique opportunity to work with a small and innovative fashion firm that prizes beauty and slow fashion over trend and label. Baby & Company offers you a chance to join a team inspired to grow business with a unique voice in fashion and we happily serve and welcome the bold, curious and reflective fashion lovers of the world. Join our mission!

Benefits:

  • Competitive salary
  • Excellent medical insurance
  • Comprehensive 401K program
  • Open vacation policy
  • Snacks and coffee provided!
Jorge Del Pinal