Diana Oviedo
Diana Oviedo
Squarespace Web Designer
Orange County, CA
www.dianaoviedo.work
instagram @dianavaleryoviedo
pinterest
are.na
WHAT DO YOU DO?
“I’m a designer and maker of Squarespace websites for thoughtful and progressive brands of any size. ”
In other words, I'm on the internet all day!
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
Art has really informed who I am as a person in every micro and macro aspect. I spent my childhood in art classes and entering art festivals. I attended an arts high school to study Visual Arts which eventually led to me pursuing art in college. And during my undergrad, I interned at museums and galleries doing curatorial work and ended up graduating with a BA in Art History (with a minor in Psychology). Creating or analyzing art has consistently been a part of my life, so making the shift to design felt totally organic. I could blend process and exploration to make a project come to life — and I loved that. Tack on my love for the internet and you got a web designer!
How do you stand out in your field?
I make an effort to maintain an open mind with every project I take on. Staying curious and taking ample time for research makes for purposeful and smart website design.
WHAT ARE YOU WORKING ON RIGHT NOW?
A few things — creating a website and graphics for an art exhibition called “The Black Index” at UC Irvine, I recently wrapped up a personal project, and I’m also finishing up a few websites for a creative agency I work with.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
Personally, I fall in the space between minimalism and maximalism. My favorite work tends to have unusual colors and typography, while being simple in composition. Check out my Pinterest or Are.na to get a better feel for my vibe.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
Definitely graphic design for print publication projects.
WHAT IS FRUSTRATING YOU RIGHT NOW?
Networking! I'm super introverted and it just doesn't come naturally to me.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
Someone to help me with social media. Specifically, someone comfortable with Instagram and can come up with some charming digital content ideas and take care of all the logistics.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
Oof, that’s a good one. I’d probably give my high school self a piece of advice I got recently: “It’s not as good as you want it to be, but not as bad as you’re making it.”
As a creative and a human being, imposter syndrome is bound to make a rude appearance at some point. This phrase helps to put things in perspective.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
It would be rad to talk to some design teams for brands that I love —like Glossier, Lesse, Ganni, and Lisa Says Gah — to learn how they think and where they source inspiration.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
Looking for some custom Squarespace web design projects — everything from small hourly projects to full website builds.
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
An ideal situation would be with someone that loves to email and hates phone calls — a fellow introvert perhaps...
Someone with similar aesthetics and philosophy. I love working with folks that also have creative backgrounds. Bonus points if you’re a ceramicist, jewelry brand, or florist.
Who is a creative that has helped you elevate your work?
I'm immensely inspired by the people in my life and their way of thinking, seeing, living — IRL or online. But if I had to pick a couple, they would be Puno and Natasha Mead from 1/1 Studio.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
If you have any questions for me, you can email me at: hello@dianaoviedo.work
Or you can fill out this form. 😊
HOW DO YOU STAY CREATIVE?
Observe and emulate.
This member profile was originally published in July 2021.