Leigh Patterson
Leigh Patterson
Editorial + Creative Marketing Director
Austin, Texas
leigh-patterson.com
Instagram @leighpatterson
WHAT DO YOU DO?
“I conceive, produce, create original content unique to a brand’s vision and aesthetic.”
I help refine your editorial voice and visual identity as expressed through storytelling, modern marketing, and social media-specific content.
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
Branded content and editorial work for brands like Urban Outfitters, Apiece Apart, The Line, Kendra Scott, Spartan Home, and more. Started art magazine synonym (synonymjournal.com). Experience as writer, editor, and idea generator on both the agency and editorial side.
Editorial Direction
FOR OTHER PEOPLE IN YOUR FIELD, WHAT DO THEY USUALLY LACK?
Understanding both the art / agency worlds; able to see ideas on a broad level, how editorial feeds into a broader marketing role
WHAT ARE YOU WORKING ON RIGHT NOW?
A personal project featuring monthly reflections from revolving contributors (moonlists.com); photographing modern beauty; a story about Georgia O'Keeffe's object collections; researching New Orleans; learning to do the splits.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
synonym journal was the first print project I had — a biannual journal from contributors reflecting on a given theme. My current project, Moon Lists, also explores similar themes (moonlists.com). In general, I am interested in the intersections of style and art; interviews that stick with you; "the simple expression of the complex thought" — Mark Rothko
Creative Content
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
Idea generation
WHAT IS FRUSTRATING YOU RIGHT NOW?
Social media fatigue
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
I'm always striving to ask better questions.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
Content creation on a project basis; editorial strategy or project management
Branded Marketing
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
lp@leigh-patterson.com
HOW DO YOU STAY CREATIVE?
Read. Look around. Pay attention!
This member profile was originally published in October 2016.