Jeanette Moncada Eriksson

 

Q What do you do?

I style products, cosmetics, jewelry & sometimes food on photoshoots & commercials

That means that I write all the words that you see on packaging, advertising, websites, and more for your favorite established and indie beauty brands. But it also means that I help little baby brands figure out who they are before they launch. That initial identity work is crucial in setting a brand up for success in retail and beyond.

Q What steps did you take to get to where you are now?

While in Art school in San Francisco for Fashion Merchandising, I took an internship in NYC with a jewelry designer and one day I helped out with their FW photo shoot. That’s when it really clicked. I went back to SF and signed up for some styling classes. At the time, I was also working as a lifestyle model - so the next shoot I was booked on I spoke up to the wardrobe stylist and asked if I can ask her a couple questions about her job, since I was taking a wardrobe styling class at the time. She said “Actually, Are you free next week? I can use an assistant.” I think that single moment – speaking up – helped shape my early career. I ended up assisting her for the next two years. She specialized in lifestyle wardrobe styling, but towards the end of the two years, she took on a prop styling job – and that was it for me. I went my separate way and started testing with photographer friends and posting the images on instagram.

Q How do you stand out in your field?

It’s important to be comfortable with high stress & have lots of patience on set.

Q What are you currently working on?

Currently meeting with some new clients for a couple upcoming cosmetic styling projects. As well as testing with some photographer friends anytime our schedules align.

Q What’s your style?

I’m so drawn to contrast: using colors, textures, lighting, masculine/feminine. I always try to incorporate it in my projects and find that perfect balance. I love photography by Matthew Christopher – he captures abandoned places so beautifully. It can be hard to incorporate this particular style in projects I am hired on for; sometimes the art direction just doesn’t call for it.

Q Out of all your slashies, which one do you wish you could do more often?

Definitely photography!

Q What is frustrating you right now?

It’s difficult to find extra time to put into my city guide website Neighborhood Guide!

Q If you could hire someone for $20/hour, what would you have them do to make your day easier?

An assistant to help wrap up styling projects and to help continue to make a list of local photographers to share my portfolio with.

 
 

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Q What do you wish you could have told yourself, when, and why?

To myself a few years ago -

you’re ready before you think you are.

 

Q If you could talk to an expert to gain more insight on something, what would it be about?

I’m all about life work balance, and I create better work when I invest in myself. I’d love to speak with a nutritionist on planning out healthy meals throughout the week.

Q What kind of opportunities/projects are you looking for?

Prop/product styling projects - for print, web, or video.

Q Describe your ideal job/client/collaboration.

Collaborating with other open-minded creatives, and positive vibes on set is key.

Q How should someone approach you about working together?

Let’s chat over some tea or email me at hello@jeanettemoncada.com – share any details you have about the project.

 
 

Q Oh! and… how do you stay creative?

Listening to podcasts, people watching – and a combination of the two is perfection.


This member profile was originally published on March 2015, Updated October 2019.