Jenna Josepher

Freelance Creative Director

New York, NY

www.jennajosepher.com
instagram @deejennarate

 

Q What do you do?

I’m a freelance Creative/Art Director, Designer, and Content Strategist with over 10 years of experience working across studios, agencies, and brands.

Think of me as the person who takes a brief, (or sometimes just a vague idea) and helps shape it into something real and resonant.

I work across the full creative lifecycle: from concept development, ideation, and strategic positioning, all the way through pre-production, on-set, and post. I have a particularly strong background in social media, photo, and video campaigns, meaning I not only think in big ideas, but I know how to execute them across the platforms and formats where audiences actually live.

Q What steps did you take to get to where you are now?

I have a degree in Graphic Design, and my first job was doing applied and animated graphics for production design on Comedy Central and MTV.

A few steps and a pivot later, I landed at The New York Times' T Brand Studio, where I soon built and led a design team spanning creative strategy, ad marketing, and ad innovation. Next came Creative Director at Function of Beauty: scrappier, more hands-on, and deeply creative.

In 2022 I made the leap to freelance, and that's where I've done some of my best work. Since then I've helped brands, agencies, and in-house teams build campaigns, brand identities, social strategies, and content across fashion, beauty, music, tech, health, and B2B with notable clients like Spotify, Fur, and Amazon.

Q How do you stand out in your field?

I'm often brought in when an internal team is stretched thin, which means my first job is always to make things easier, not more complicated. I do my best to listen more than I talk, and try to read the room before I redecorate it.

What I've been told sets me apart is an ability to find the crux of an idea quickly and a pretty good instinct for what's actually going to resonate with people. I speak strategy and I speak creative, which means I'm at home both in a boardroom and on a shoot.

Q What are you working on right now?

I'm currently an ACD at &Walsh helping with ideation, concept development, strategy, and shaping visual worlds.

Q What’s your style?

I'm known for making work that is colorful, constructive, and considered. I'm drawn to ideas that have a point of view, a little wit, and a reason to exist beyond the brief.

Q Out of all your slashies, which one do you wish you could do more often?

I'd like to incorporate more mixed media into my work again and find more time to collaborate with other creatives on editorial work.

Q What is frustrating you right now?

Client risk appetite.

Q If you could hire someone for $20/hour, what would you have them do to make your day easier?

Research.

 

Q What do you wish you could have told yourself, when, and why?

"Be patient with yourself and stay humble." — Me, to me, circa 2011.

I graduated shortly after the 2008 recession, so the pressure to hustle was immediate. I spent years chomping at the bit, always wanting to be further along than I was. Not appreciating that the friction was the lesson.

And humility because it's what keeps you curious. And curiosity is everything.

 

Q If you could talk to an expert to gain more insight on something, what would it be about?

Retirement ;)

Q What kind of opportunities/projects are you looking for?

Contract, freelance, part time, project-based. FT hours OK.

Q Describe your ideal job/client/collaboration.

I love working with a team that believes in the work they do and really gets behind it.

Q: What is your rate?

Depending on the project, scope, and responsibilities, I typically work in the range of $100-$150/hr (or $800-$1200/day)

Q How should someone approach you about working together?

Email is great. It's great when budget is included in the intro, but that might not make sense for everyone.

 
 

Q Who is a creative you admire?

Natalia Mantini - Photographer
Agustina Biasutto - Videographer
Eumi Pok - Designer
The list goes on.

Q Oh! and… how do you stay creative?

Protecting my time is part of the creative process. When I'm not burnt out, the ideas are better and honestly, so am I to work with.


This member profile was originally published in March 2026.