Lidia Drzewiecka
Q What do you do?
“I’m the Founder and Brand Strategist of Visuable, a remote brand and web design studio.”
In simple terms, I help businesses turn their ideas into brands people actually remember and websites that help them grow.
That means I sit at the intersection of strategy, creativity, and business. I work on things like brand positioning, messaging, creative direction, website strategy, and the bigger picture of how a business presents itself online. Sometimes that looks like shaping a brand from scratch. Sometimes it means helping an established business evolve, reposition, or finally create a digital presence that reflects the quality of what they do.
I’m also deeply involved in building the company itself, so my role isn’t just client-facing. I lead product, guide the team, mentor creatives, improve systems, and keep pushing the studio forward. I love creating work that is beautiful, but I care just as much that it’s useful, strategic, and moves the business somewhere meaningful.
Q What steps did you take to get to where you are now?
Honestly? I started before I felt ready.
I didn’t begin with a perfect plan or some glamorous founder story. I started with a camera, a strong creative instinct, and a very stubborn refusal to build a life around work that didn’t feel like mine. Back then, in 2015, I was working as a photographer and digital marketer, and I became obsessed with how visual identity shaped the way people saw a business and how the business saw itself.
So I began building. First through photography, then through branding, then websites, then bigger strategy. Over time, what started as a creative service slowly became a company.
I studied Arts & Media, later completed an MBA in Brand Transformation, and became a Chartered Fellow of the CMI, but a huge amount of what got me here came from doing the work in real time. Launching things, getting them wrong, improving, listening, rebuilding, evolving. I also went through business accelerators and learned a lot from being around entrepreneurs who were building bold things from scratch.
One of the biggest turning points was deciding to build the business remotely before remote work became the norm. At the time, it was a lifestyle choice. I wanted freedom, movement, and a business that could travel with me. In 2020, the world changed, and suddenly that model made a lot more sense to everyone else too.
Ten years later, Visuable has worked with thousands of clients in more than 50 countries, and I’m still excited about every new website we launch or brand we design.
Q How do you stand out in your field?
I think I stand out because I don’t see branding as decoration.
For me, a brand is not just a logo, a colour palette, or a pretty website. It’s a business tool. It should create clarity, build trust, shape perception, and help someone move forward with more confidence. That strategic lens is a huge part of how I work.
I also bring a real blend of creative and commercial thinking. I’ve been inside the world of photography, marketing, digital strategy, brand development, team leadership, and entrepreneurship, so when I look at a business, I’m not only asking “does this look good?” I’m asking “does this make sense, does it connect, and does it support growth?”
I also care deeply about people. Clients feel that and my team feels that. I’m ambitious and I set a high bar, but I’m also very human in how I lead and collaborate. I think people are craving that combination more and more: excellence without ego, strategy without stiffness, creativity with real purpose behind it.
Q What are you working on right now?
Always a few things at once, which is probably how I like it.
Right now I’m leading Visuable through its next chapter as we grow more intentionally and sustainably. That includes refining our offers, strengthening the way we deliver brand, website, copy, and SEO work together in the AI dawn, and building a studio that feels even more joined-up, strategic, and scalable.
I’m also working on what we call The One Plan, which is a more holistic, high-level offer for businesses that want a comprehensive approach to brand, website, and growth direction rather than disconnected services. That kind of work really excites me because it lets us go deeper and create stronger transformation.
Alongside that, I’m always involved in client strategy, creative direction, mentoring the team, marketing our brand and exploring how new tools, including AI, can support better thinking and better creative workflows without losing the human side of the work.
So yes, a lot. But it’s the kind of a lot I genuinely love.
Q What’s your style?
I love work that has clarity and restraint, but still feels distinctive. I’m drawn to brands and websites that feel refined, human, and strategically sharp, where every detail has a reason to exist. I’m not interested in trends for the sake of trends. I’m interested in work that feels aligned, timeless, and quietly powerful.
Perspective-wise, I believe the best creative work happens when beauty and utility meet. I want something to feel amazing, but I also want it to communicate, convert, and create trust. That balance is very much how I see the world and how I direct projects.
A lot of the work we do at Visuable reflects this, especially the projects where we’ve been able to shape the brand and digital experience as one complete ecosystem rather than separate pieces. I’m especially proud of the projects where strategy is visible in the final outcome, where the work doesn’t just look polished, it feels clear, confident, and deeply considered.
I’m also very inspired by work that feels conceptual, editorial, and structured, but still warm. That’s probably the sweet spot for me.
Q Out of all your slashies, which one do you wish you could do more often?
Creative direction and brand strategy.
Running a company means wearing many hats: leadership, operations, team development, systems, decision-making, problem-solving… all the invisible work that keeps a business moving. I enjoy that side too, but the place where I feel most alive creatively is when I’m deep in brand thinking with a client.
Those moments when you’re helping someone articulate what they really stand for, shaping the narrative of their brand, and then translating that into a visual and digital experience. That’s the magic for me.
So if I could magically free up more time, I’d spend more of it in those early stages of projects where vision, strategy and creativity come together.
Q What is frustrating you right now?
Honestly? The classic founder challenge: finding enough uninterrupted time to think.
Running a creative company means you’re constantly switching contexts. One minute you’re discussing brand strategy, the next you’re solving a team problem, reviewing a design, jumping on a call, or making a decision that affects ten other things.
The work that keeps landing at the bottom of the to-do list is the deeper, slower thinking work. The kind where you step back, question assumptions, explore ideas, and build the next version of the business.
Ironically, that’s often the work that matters most.
So one of my personal missions right now is protecting more “thinking space” in my schedule.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Probably two things.
First: admin and digital housekeeping like organising documents, cleaning up databases, managing small operational tasks that quietly pile up in the background of a business.
Second: helping capture and organise ideas.
I constantly think of new concepts, improvements, or things we could test in the business, but they often live scattered across notebooks, voice notes, and half-written documents. Having someone help turn those thoughts into organised notes or mini-projects would probably unlock a lot of momentum.
Basically… someone who helps keep the “idea chaos” structured.
Q What do you wish you could have told yourself, when, and why?
Funny enough, my now husband (and business partner) is a scientist, and when we first met over ten years ago his dating profile promised he was building a time machine. I’m still waiting for the prototype.
If that machine ever does arrive, I’d go back to around 2015 when I first started building my business and tell myself one thing:
“You don’t need permission.”
At the time, I thought there was some invisible moment where someone would officially decide you were ready to be a Founder, a Brand Strategist, a Creative Director — like a badge you had to earn first.
But the truth is, you grow into those roles by doing the work. You learn by building things, by making decisions, by getting some things right and other things wrong.
So if I could go back, I’d tell my younger self to trust her instincts earlier and stop waiting for the feeling of being “ready.” That moment never really comes — you just keep becoming.
Q If you could talk to an expert to gain more insight on something, what would it be about?
Honestly, this is something I already actively do. I love talking to other founders.
Whenever I attend international marketing or tech events, I’m usually the person who ends up in long conversations with people who are building interesting things... asking questions, exchanging ideas, comparing notes on what’s working and what isn’t. Those conversations are incredibly energising for me.
But if I could sit down with someone who has built a truly exceptional creative company, I’d love to dive deep into one topic: how to scale a creative business without losing the soul of it.
How do you grow a team, systems, and revenue while still protecting creativity, culture, and the human side of the work? I'm also fascinated by all things tech like AI, web 3.0, and 3D.
That balance fascinates me, and it’s something I’m constantly learning about through conversations with other founders around the world.
Q What kind of opportunities/projects are you looking for?
At Visuable we work across a wide range of industries, so I’m quite open when it comes to the types of businesses we collaborate with.
We design and build Squarespace and Shopify websites for everything from startups and personal brands to restaurants, retail companies, wellness studios, tech businesses, charities, and NGOs. Over the years we’ve delivered projects for top London restaurants, wellness studios in Los Angeles, travel businesses in South Africa, as well as many purpose-driven organisations doing meaningful work in the world.
What matters much more to me than the industry is the ambition behind the project.
Our mandate at Visuable is simple: to make brands brilliant. That can mean helping a founder launch their very first website, repositioning an established brand, or building a digital platform that supports a growing company.
And because we operate as a coordinated studio rather than a solo freelancer, we’re able to handle both smaller focused projects and much larger brand and website transformations from start to finish.
Q Describe your ideal job/client/collaboration.
My favourite projects start with curiosity.
I love sitting down with a founder and learning the story behind what they’ve built, how the business started, what they care about, what they want people to feel when they encounter their brand. From there, the work becomes about translating that story into something visual and digital that represents them properly.
Sometimes the impact even goes beyond the website. We’ve had projects where our brand direction influenced the physical environment too. Things like interior design decisions for restaurants, studios, offices or retail spaces. That’s always incredibly exciting because you see the brand come to life in the real world.
One of my slightly funny long-term goals is for me or the team to eventually travel the world and visit the physical spaces behind the brands we’ve helped build: restaurants we designed websites for, yoga studios we worked with, hotels, stores, and offices, meet the real staff, try the food, and take photos there :)
We encourage a laptop-lifestyle culture at Visuable, so in theory that dream is totally possible. One day we might have quite a long travel itinerary.
Q: What is your rate?
At Visuable we mostly work with project-based packages rather than hourly rates, because branding and website work benefits from a clear scope and structured process.
As a rough guide:
• Brand identity projects typically start from around $1,500+
• Squarespace websites usually start from around $3,000+
• E-commerce websites (Squarespace or Shopify) typically start from $5,000+
• Copywriting or SEO projects generally start from $1,500+
For businesses looking for a full transformation: brand, website, copywriting and SEO working together, the investment naturally grows depending on the size and complexity of the project, and can reach $12,000 or more.
We keep our pricing fully transparent and easy to understand, so if you’re curious you can explore the details on our website.
Q How should someone approach you about working together?
This is our enquiry page where you can book a free consultation call.
Alternatively, just email.
Q Who is a creative you admire?
I am always really inspired by Fiona Humberstone from Brand Stylist and have read all her books and her processes really influenced the way we do things in the early days of setting up my company and growing into a Creative Director.
My brand strategy guru is Marty Neumeier, whose books taught me all I know about brand strategy and how to inject it into a business.
I also love Rache from Squarestylist, she's been a real driving force when it comes to training my team of experts on all things Squarespace and Shopify!
Q Oh! and… how do you stay creative?
I travel, I read books about design, and spend my free time in water, preferably salty.
This member profile was originally published in March 2026.