Sara Liberthorn
Q What do you do?
“I am an Art Director/Designer conceptualizing and creating assets for brands in the CPG space.”
Q What steps did you take to get to where you are now?
After graduating from SCAD with a Masters in Motion Design, I worked both on agency teams and in-house working largely in social and paid media. During 2020, I decided to go freelance and have been working independently with brands in the CPG space ever since.
Q How do you stand out in your field?
I’m a problem solver – I help clients organize their thoughts and help them ask better questions as well as helping translate those ideas into strategic visual assets. At the end of day, I think we’re all looking for answers and to quote Bob Gill ““Unless you can begin with an interesting problem, it is unlikely you will end up with an interesting solution.”
Q What are you working on right now?
Ongoing projects at @libernans
Q What’s your style?
My style is minimal, energetic, and bold with a sprinkle of playfulness.
Q Out of all your slashies, which one do you wish you could do more often?
I would love to spend more time illustrating and doing custom typography, it's my fave.
Q What is frustrating you right now?
Staying consistent with posting on social has been a tough one for me, it’s been a difficult one to balance on top of practicing skills & managing a business.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
I’d love help with social media strategy, specifically how best to spend my time on social for self-promotion.
Q What do you wish you could have told yourself, when, and why?
To remember to have fun and that goes for anytime :)
Q If you could talk to an expert to gain more insight on something, what would it be about?
I’d love to talk to an expert about creating my own products (tshirts, fonts, digital assets, etc.)! It’s something I’d love to offer in the future.
Q What kind of opportunities/projects are you looking for?
I am interested in brand design and art direction for brands in the CPG, food/bev, and hospitality space. This includes art direction for campaigns and designing campaign collateral.
Q Describe your ideal job/client/collaboration.
I’d love to work with a brand in the outdoor space (running, climbing, hiking) on an ongoing basis creating campaigns, illustrations, and merch collections.
Q What is your rate?
My services are priced at $125/hr and I work in dedicated client retainers that renew on a monthly basis. My retainer monthly minimum starts at 10/hr per month. I am also available for one-off projects as well, please contact me directly for a quote.
Q How should someone approach you about working together?
Say hey at libernans@gmail.com to inquire about services. Please include a short summary of your project.
Q Who is a creative you admire?
Shawn Binder - Absolutely amazing strategist and copywriter that I’ve worked with across a variety of projects.
Q Oh! and… how do you stay creative?
Going outside!
This member profile was originally published in February 2020, Updated June 2024.