Sarah Goldberg
Brand / Content Strategist / Digital Marketing / Content Creation
New York, NY
Q What do you do?
“Hi!! I am a digital community builder — specializing in social media. I love helping businesses engage and grow their followings across marketing platforms in unique ways that bring people in. ”
I take a dive into your digital marketing avenues, get to know your goals, and craft an intentional and actionable strategy. Then it’s all systems go!
I am available on a strategy implementation basis, as well as a management basis.
Q What steps did you take to get to where you are now?
While some go head-on into marketing, I’ve worked in storytelling from multiple backgrounds. My love of marketing started when I was financially sustaining a reality TV internship. An artist friend asked me to help her out with her social media, which blossomed into a rolodex of a few clients — eventually working with my total dream client, Brand Assembly, where I would go on to head up marketing for 2 years. After those 2 amazing years, I am taking everything I’ve learned about building community into my business.
Q How do you stand out in your field?
Purpose. In my time at Brand Assembly, I had the pleasure of being face-to-face with so many designers, brands and creatives I admire, and who have worked hard to get where they are. That’s not something I take lightly when guiding marketing for intentional, founder-led companies. I’m also outgoing and love to start conversations and encourage people to do the same. I love a creative and strategic challenge.
Q What are you working on right now?
I’m working with one of my favorite creatives on a website for my agency!! :) WIll drop it here. Scroll down to the "Who is a creative you admire?" question to get a little taste!!
Q What’s your style?
I love color, 90s celebrity airport outfits, baseball cards, going to the deli, old phone booths and driving around with the windows down.
Q Out of all your slashies, which one do you wish you could do more often?
I love being immersed in graphic design and I’m working on learning Figma!
Q What is frustrating you right now?
Simple: I wish there were 10 more hours in the day!
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Scheduling!! We all need a logistical wizard on our side to help us prioritize.
Q What do you wish you could have told yourself, when, and why?
If you’re spinning out trying to find a solution to a problem, take a beat and reach out to people in your network who might help you find a solution. Nobody is an island, and everyone has wisdom.
Q If you could talk to an expert to gain more insight on something, what would it be about?
Julia Hueur on the psychology of prints and pleats. Susan Alexandra on how she built her brand. Recho Omondi on just about everything.
Q What kind of opportunities/projects are you looking for?
Looking to work with brands and people that are passionate about building their community!
Q Describe your ideal job/client/collaboration.
My ideal clients are nimble (within reason 😉) and love to keep it fresh. That are eager to set their own trends rather than follow every single marketing trend that comes across their feed.
Q What is your rate?
My rates vary on scope of work. Send me an email at sarahpavlovna@gmail.com, and we can create a custom proposal based on your needs!
Q How should someone approach you about working together?
Contact me at sarahpavlovna@gmail.com :) Website is coming soon!
Q Who is a creative you admire?
Laazy Studio — Sara and Claire are care deeply about helping small businesses build meaningful brand identities, websites and packaging that are long-lasting and grow with them.
Q Oh! and… how do you stay creative?
Travel & changing up my environment!!
This member profile was originally published in March 2024