Tricia Lee
Tricia Lee
Graphic Designer / Creative Director.
Los Angeles, CA
www.tricia-lee.com
instagram @tricialee.design
WHAT DO YOU DO?
“I am a Visual Designer that creates fun and playful designs.”
WHAT STEPS DID YOU TAKE TO GET TO WHERE YOU ARE NOW?
I studied at UCLA with a Communication Studies background and went on to attend the Graphic Design program at Otis College of Art and Design. I've always had an interest in art and design and I always knew that I wanted to make beautiful things. I may not have started my career in design but having the experience to work in different industries gave me an understanding of what my true passion is, and that led me to where I am now.
How do you stand out in your field?
I'm always trying to learn and challenge myself to be better everyday. I take a genuine approach and make sure that I give a different perspective to my designs.
WHAT ARE YOU WORKING ON RIGHT NOW?
Right now, I just wrapped up a project for Adobe and I am working on...
a brand identity design for a Skincare Brand in Malaysia
a brand identity design for a Non-profit Organization in Los Angeles
social media assets for a Non-profit Organization in New York
...in addition to keeping up with social media, trying out new breakfast spots in LA and making lasting connections.
WHAT'S YOUR STYLE/PERSPECTIVE/TASTE? DO YOU HAVE A PROJECT THAT REPRESENTS THIS?
Whenever I have the chance, I love to explore colors, adding thoughtful illustrations and abstract shapes. Having a playful aesthetic, I always make sure that my designs are on trend but are also unique and will resonate with the client. I think that my website best represents this style, especially the Hunny project.
WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU WISH YOU COULD DO MORE OFTEN?
I wish I could focus more on Kinetic typography. This type of content has so many uses, and I believe that it can really elevate a brand.
WHAT IS FRUSTRATING YOU RIGHT NOW?
I’m trying to work on my own version of work/life balance. My work is my passion, so I’m always trying to find ways of pushing myself to do better but at the same time, remind myself to take more breaks and be more mindful of my world outside work.
IF YOU COULD HIRE SOMEONE FOR $20/HR, WHAT WOULD YOU HAVE THEM DO TO MAKE YOUR DAY EASIER?
I would have them help me with pitching to clients, talking through some ideas with me and doing internal business tasks. With that, I’ll be able to focus more on creating and experimenting with designs.
LET'S BRING OUT THE TIME MACHINE. WHAT DO YOU WISH YOU COULD HAVE TOLD YOURSELF, WHEN, AND WHY?
I wish I could have told myself to always trust the process and that I shouldn’t let a bad day distract me from all the progress that I’ve made.
IF YOU COULD TALK TO AN EXPERT TO GAIN MORE INSIGHT ON SOMETHING, WHAT WOULD IT BE ABOUT?
I would talk to an expert on how to be a better Creative leader. I would love to get more insights on how to just not just develop my own skills but also to inspire others.
WHAT KIND OF OPPORTUNITIES/PROJECTS ARE YOU LOOKING FOR?
I’m looking for a design opportunity at a studio or creative agency as well as branding projects with entrepreneurs and small business owners. I would love to connect and build brands together!
DESCRIBE YOUR IDEAL JOB/CLIENT/COLLABORATION.
I would love to work with someone who gives you creative freedom and trusts your expertise. It is also great when clients have a sense of direction on what they want to accomplish. It makes it easier to design a concept without guessing what they are looking for. As for my ideal job, it would be at a studio that specializes in branding and visual design.
HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?
I’d like to be contacted by email with some information about your project (deliverables, timeline and range of your budget). I also do love a good meme!
HOW DO YOU STAY CREATIVE?
Explore the possibilities.
This member profile was originally published in May 2021.