Vasi Best
Q What do you do?
“I use my love of language (and the internet) to craft intriguing, compelling ideas and copy for brands.”
From the bigger picture like brand voice positioning, concepting, and hero campaigns to implementation in email, websites & LPs, short-form video, social media content, packaging… the list goes on! Beauty and skincare are my bread and butter, but I’ve written for brands across a wide range of industries.
Q What steps did you take to get to where you are now?
I studied poetry in college and like to say that copywriting uses a similar part of my brain (little word, lotta meaning). After that, I worked in content production and social media, which gives me a holistic mindset when it comes to my work. As a copywriter, I’ve been both a freelancer working one-on-one with brands as well as a full time agency employee crafting large-scale campaigns with a full creative team.
Q How do you stand out in your field?
I would love to stand out for my humor, my eclectic ideas, my encyclopedic knowledge of every niche internet meme ever created, or my rich prose that moves readers to tears. (Kidding. Kind of.)
In reality, I know my current strengths are my expertise in the digital space, my wealth of technical knowledge in the beauty and skincare industries, and my years of experience working with smaller DTC brands.
Q What are you working on right now?
Aside from my professional projects which are ever-changing, I recently started a Substack where I share poetry, projects, and culture essays! Check it out at vasi.substack.com.
Q What’s your style?
I love creative that’s offbeat and quirky, juxtaposes with the norm, and that doesn’t take itself too seriously. Everything I do has a purpose—and sometimes the purpose is just to have fun. But I’m also not afraid to keep it simple and straightforward in the right time and place. Let’s not overthink it too much!
Q Out of all your slashies, which one do you wish you could do more often?
Beauty, skincare, and fashion! And branding! I have such a deep love for branding as it’s super foundational but also ever-evolving.
Q What is frustrating you right now?
The amount of brands I work with that don’t have a voice & tone section in their creative guidelines—your brand’s voice should not be an afterthought!
This is a more general trend, but also the amount of brands that are just straight-up ignoring top of funnel. There’s such a focus on instant conversions and growth, especially in the DTC space, but a well-done top of funnel campaign can provide so much sustainable long-term value. It just requires some patience.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
A project manager!!! Or someone to physically dislodge my phone from my hands when I’ve been on TikTok for more than an hour.. Either works.
Q What do you wish you could have told yourself, when, and why?
I wish I could have told myself in college to stop f****** interning and working so much!!! Take more classes on random subjects! Join clubs! Hang out with your friends! Live your life! You’ll have the rest of your life to work!
Q If you could talk to an expert to gain more insight on something, what would it be about?
I’d love to talk to one of those people that run 100+ mile marathons. I just have a few questions.
Q What kind of opportunities/projects are you looking for?
Hit me up for any part- or full-time opportunities! I’m particularly interested in doing more branding, concepting/creative direction, and voice and tone positioning projects. But I’m always taking clients for digital copywriting as well: websites, LPs, emails, paid social content, and more.
Q Describe your ideal job/client/collaboration.
Someone who is looking to have a little fun with their work! I love to chit chat and get to know a client a bit so we can throw some ideas around and see what sticks. The more communication and feedback, the better!
Q What is your rate?
I typically charge a project rate for, well, projects, but will also do an hourly rate for things that are more ongoing. My rate varies on the exact scope and deliverables—let’s chat about working within your budget!
Q How should someone approach you about working together?
Email me at vasi@vasibest.com and we can chat through what you’ve got cookin’!
Q Who is a creative you admire?
If you’re looking for a photographer, Devon Trunk is one of my besties and shoots the most stunning portraits and product photography!
Q Oh! and… how do you stay creative?
Let yourself obsess about things.
This member profile was originally published in February 2024