Wided Rihana Khadraoui
Q What do you do?
“I run The Kin Studio, a small content studio that helps brands, artists, and founders tell their stories through thoughtful, no-fluff writing. That includes newsletters, artist bios, Substack ghostwriting, blog posts, and website copy —whatever they need.”
Outside of The Kin Studio, I also work as an independent writer, art manager, and producer across the arts and culture space. I’ve collaborated on exhibitions and their catalogues, museum publications, brand strategy, and editorial projects that sit at the intersection of creativity, culture, and community.
Q What steps did you take to get to where you are now?
My path hasn’t been linear, but it’s been deeply rooted in storytelling. I started out working across arts and cultural institutions, running an art gallery then freelancing and writing and editing everything from exhibition texts to editorial content and publications.
That led me to start The Kin Studio, where I could bring together my editorial background, creative instincts, and strategic thinking to support values-driven individuals and brands. Along the way, I’ve also written for publications, contributed to cultural projects, and consulted on a range of cultural projects.
Q How do you stand out in your field?
I’m not interested in content for content’s sake — I care about making things that feel intentional, honest, and aligned. What sets me apart is the way I blend editorial depth with creative clarity. I listen closely, ask the right questions, and help people articulate their ideas in ways that feel true to them — and resonate with the people they want to reach. I’m not here to overcomplicate things — just to make sure the words do their job with heart and purpose.
Q What are you working on right now?
Right now, I’m building out The Kin Studio — taking on new writing projects.
I’m also in the final stretch of a PhD exploring museums, cultural narratives, and decolonial practices. Most recently, I’ve been co-curating a small show in Tunis, and contributing to a few arts and culture publications and exhibition projects.
It’s a mix I really love — moving between intimate storytelling, research, and creative collaboration.
Q What’s your style?
My style leans toward thoughtful minimalism — clear without being clinical, grounded without being boring. I’m drawn to work that feels intentional, a little poetic, and rooted in a strong sense of self or place.
Q Out of all your slashies, which one do you wish you could do more often?
I’d love to spend more time on long-form storytelling — whether that’s essays, editorial projects, or narrative-led client work.
I also wish I had more time to support artists in developing their voice — whether through writing, editing, or creative direction.
Q What is frustrating you right now?
Right now, the hardest part is making space for my own creative work while juggling client projects, admin, and life in general.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
I’d hire someone to help with the behind-the-scenes parts of running a creative studio — things like sending follow-ups, tracking deadlines, formatting drafts, and making sure client workflows actually flow.
Q What do you wish you could have told yourself, when, and why?
I’d go back to a few years ago — probably mid-pandemic — and tell myself: You don’t have to do it all right now. Go slower. You’re allowed to build something without rushing or proving anything to anyone.
Q If you could talk to an expert to gain more insight on something, what would it be about?
I’d love to talk to someone who’s mastered the art of building a sustainable, creative business that stays values-aligned. I’d also love to talk to someone who’s navigated running a multidisciplinary space — blending publishing, writing, and cultural projects — in a way that feels cohesive.
Q What kind of opportunities/projects are you looking for?
I’m looking for writing and editorial projects that value clarity, care, and storytelling with substance. I’m especially excited about opportunities with people who are building something meaningful, even if it’s small.
Q Describe your ideal job/client/collaboration.
My ideal collaboration is with someone who cares deeply about what they’re building — whether it’s a brand, an artwork, a platform, a product, or a story. They don’t have to have it all figured out, but they value intentionality, trust the creative process, and understand that good writing takes time and thought.
Q: What is your rate?
Most of my one-off writing projects — like artist bios, About pages, or brand voice guides — start around $300–$1,200, depending on length and complexity. For ongoing support like newsletters, Substack ghostwriting, or content strategy, I usually work on a monthly retainer starting at $1,500/month.
That said, I’m always open to conversations with solopreneurs, artists, and small orgs doing meaningful work — especially if the vibe and values align. Let’s talk and see what’s possible.
Q How should someone approach you about working together?
The best way to reach me is through the contact form on my website or by email at the thekinstudio.writes@gmail.com.
When you reach out, feel free to include a bit about your project, timeline, and — if you have one — an idea of your budget. Absolutely yes to a really good GIF. I’ll always get back to you.
Let’s make something good together.
Q Who is a creative you admire?
Here are a couple of creatives I really admire and highly recommend:
Andre Gribble – A super talented designer and creative thinker based in NYC. His work is sharp, considered, and full of personality. He currently works at Ampersand, and you can check out his portfolio.
MORNI @my.morni – A brilliant platform that converges ancient cultures, modern technologies, and eclectic design to create a world of radical self-expression. They do ethical clothing — but it’s so much more than fashion. Their work lives at the intersection of storytelling, culture, and design.
Both are doing meaningful, exciting work.
Q Oh! and… how do you stay creative?
Clay mostly, and long walks.
This member profile was originally published in March 2025.