iWatchCreatives

Timestamps:

0:00:01 — Introduction to the Event: Puno welcomes everyone and introduces the first-ever “iWatchCreatives” live design session.

0:03:05 — Overview of the Design Challenge: Puno explains the 40–45 minute design challenge where participants will redesign an e-commerce homepage.

0:04:43 — Design Brief Revealed: Designers receive the brief: redesign the homepage for the apparel brand KkCO to better capture its brand energy and drive conversions.

0:08:09 — Timer Starts: Designers begin the timed challenge and start discussing their initial approaches (nav, hero section, layout planning).

0:12:01 — Designers Explain Their Strategies: Each designer shares how they’re structuring the homepage (sections, product grids, community storytelling, etc.).

0:29:22 — Time Pressure Kicks In: With about 20 minutes left, designers rush to finish key elements like CTAs, product sections, and footers.

0:47:57 — Time’s Up: The 40-minute timer ends and everyone stops designing to present their work.

0:48:24 — Design Presentations and Feedback: Each designer walks through their homepage concept, explaining layout decisions, storytelling elements, and product features.