KEF Seeks a Creative Strategist

KEF

Seeks a Creative Strategist

Anywhere

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KEF is a US performance marketing agency running ads for small and mid-size US brands, often on small budgets, so we need concepts that win without big production.

We’re looking for a creative strategist for paid social (mainly Meta video). Remote, part-time.

You will own creative for our clients: learn each client, write concepts and copy, and turn them into briefs. You are accountable for the ads that get made: you set and own each project's cost to deliver within the budget we give you, direct the editors and creators (or a coordinator you choose) out of that budget, and sign off the final cut before it runs. You review results with our media buyer every round.

How we work: every new concept is first tested in its cheapest form, and bigger production comes only after it beats our current best ad. Every cost in a proposal has to say what it does for conversion.

Target compensation: at least $4,000 a month.

We need reasonable overlap with US Eastern and reasonable Slack responsiveness. To apply, share one direct-response video ad that ran on Meta and tell us who made it.