Our Recess

 

Why we love
this site.

First off, love the big type moment with the logo repeated at the top. The animated hummingbirds, butterflies, etc. throughout the site are a really fun touch. The rounded rectangle/oval masked images make for a unique treatment. Typography-wise, this is a great example of how you can create good type hierarchy with just 1 typeface. On the PDP, love the sticky product detail section as you scroll through large images.

Found by:

Mindy Nguyen,
ilovecreatives Studio Creative Director

 
 

Platform

Shopify

Fonts Used

Maison Neue by Milieu Grotesque

Colors Used

Lavender
#c19ade

Tomato
#f0543a

Grass
#81c45e

Blue
#f0543a

 
The different masked shapes look great here — they add a playful and unexpected design touch.

The different masked shapes look great here — they add a playful and unexpected design touch.

 
 
Omg, the small dragonfly (?!) animations are so cute here.

Omg, the small dragonfly (?!) animations are so cute here.

 
 
 
In awe of this color palette!

In awe of this color palette!

 
 
The rounded bubble shapes group all the product info into digestible bits.

The rounded bubble shapes group all the product info into digestible bits.