Pauli & Sisters
Why we love
this site
Right off the bat — I get friendly, soft and gentle vibes. This is a family-run skincare brand, and you can tell that they care and want you to, too. Everything from the photography to the ever-so-slight serif typeface feels approachable.
While their focus on formulations and ingredients could get heady, the airy layout and strong typographic hierarchy keep you engaged.
Found by:
Avocado
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Oat
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Sky
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Forest
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Tangerine
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Love how the brand colors of pale green, orange and blue appear in small moments, from the web layout to the custom photography.
This is an e-commerce photo done right — lots of room for the product to breathe, while showing off the bottle and packaging. Also that cuteeee af pedestal!
Check out that Mobile View.
What a fun way to break down an ingredient list! Super simple, with elegant illustrations.