Interview: Shelby Herbst of Wunderweb Studio

In this conversation with Megumi and Shelby Herbst of Wunderweb Studio, Shelby shares her journey from a traditional 9-to-5 job in e-commerce to becoming a successful web designer and developer. She discusses the evolution of her studio, the importance of client relationships, and the challenges of transitioning from freelance work to running a studio. Shelby emphasizes the significance of putting oneself out there, the value of continuous learning, and the importance of flexibility in a growing business.

Timestamps:

00:00:40 Introduction to Shelby Herbst and Wunderweb Studio

00:02:27 Exploring Webflow and Shopify Development

00:05:28 The Evolution of Wunderweb Studio

00:08:13 Shelby's Journey into Web Design and Development

00:10:54 Transitioning from Freelance to Studio

00:13:34 Client Autonomy and Development Philosophy

00:15:57 Building a Portfolio and Gaining Clients

00:19:03 Overcoming Fear of Promotion

00:21:43 Redesigning Wunderweb Studio's Website

00:24:18 Team Growth and Creative Direction

00:25:54 The Challenge of Delegation

00:26:59 Maintaining a Lean Team

00:28:15 Business Savvy and Learning Resources

00:31:12 Recent Shopify Projects and Challenges

00:36:05 Structuring Retainers and Team Dynamics

00:41:14 Finding Balance and Flexibility in Work

00:46:41 The Importance of Saying Yes