Ready, Set, (Lo)GO!

Follow along as instructors from the Graphic Design Course and Squarespace Design Course design a logo on the spot based on a prompt in only 60 minutes!

Timestamps:

0:05:22 Mindy and Sarah introduce the live logo design exercise, outlining the brief to redesign the ilovecreatives Studio logo with a more polished yet playful direction.

0:10:33 They review logo references and explain their creative direction, comparing editorial sans-serifs with bold, experimental, graphic logo styles.

0:15:47 Mindy and Sarah discuss what makes a good vs. bad logo, emphasizing simplicity, brand alignment, scalability, and balancing legibility with personality.

0:20:24 The live design sprint begins, with both designers sharing their workflows, typography exploration, spacing, Illustrator/Figma techniques, and iteration process.

0:29:34 A Q&A shifts to design careers, where Mindy and Sarah share their agency, in-house, and studio experiences and advise building a portfolio around the type of work you want to attract.

0:50:34 They review their first logo concepts, explaining what worked, what didn't, and why experimentation—even "bad" ideas—is a critical part of the design process.

1:06:20 The session closes with client-management advice, covering how to limit endless revisions, guide clients with confidence, and use a strong creative brief to keep projects on track.