What's New with Squarespace (2025)?

Squarespace has dropped major updates since 2024—AI tools, design upgrades, and new business features that make building faster and smarter.

Video
Timestamps
Slides from the video

Timestamps:

0:05:23 – Quick overview of 2024 Squarespace updates and feature gaps.

0:06:04 – Walkthrough of Blueprint, Squarespace’s AI site builder.

0:14:19 – Demo of new AI SEO tools for metadata and alt text.

0:22:57 – Overview of online store updates like paywalls and subscriptions.

0:25:26 – Tour of invoicing and contracts, with tips from students.

0:33:53 – New design tools: scroll effects, sticky blocks, and resizing.

0:41:13 – How to use saved sections to speed up your workflow.

0:44:25 – Squarespace QR code generator and Google Domains update.

0:56:52 – Q&A on Squarespace vs. Shopify and print-on-demand tools.


1. AI‑Powered Site Building with Blueprint

Squarespace’s new Blueprint tool helps you build a personalized site with AI-generated copy and visuals tailored to your goals.
Think: “Tell us what you need, we’ll build the first draft.”

2. Better Tools for Online Stores

Squarespace has expanded its commerce offerings with:

  • Subscriptions and pay-per-access content

    • Paywall: Create a new video page and set the paywall to "Video player only".

    • Pay-per-view: Create a web page with a "Summary" block, check the boxes next to video pages you want to show, and customize the styling.

    • Transaction Fees: Be aware of transaction fees associated with different Squarespace plans!

  • Automatic subscription renewal reminders

  • Updated Finance Dashboard (August 2024) - only for Squarespace Payments (we use Stripe)

    • Squarespace Payments is currently only available in the U.S.

3. Invoicing, Contracts & Business Tools

Use Squarespace to send:

4. More Flexible Page Design

Squarespace’s Fluid Engine got major upgrades:

  • Resize multiple blocks at once

  • Add scroll animations, section dividers, highlighted text, and animated backgrounds

  • Sticky blocks (pinning)

  • Hide Headers and Footers

  • Anchor Links > Edit Section > Scroll Down > Anchor Link

5. Brand Consistency with Design Intelligence

The new Brand Identity Dashboard lets you apply fonts, colors, and layout styles across your site with one click.

6. Saved Sections

Allows you to save sections of your website and reuse them on other sites within your account. This feature helps streamline website building by saving time and effort on repetitive designs. 

How to Save and Use Account-Wide Saved Sections:

  1. Save a Section: In the page editor, hover over the section you want to save, click the heart icon, and choose "Save section to Your account".

  2. Name the Section

  3. Access Saved Sections: On any website within your account, go to "Add Section" and select "Saved Sections" to view and reuse your saved sections. 

Key Features and Considerations:

  • Reusable Across Sites: Account-wide saved sections are accessible on any Squarespace site within your account where you have editing permissions.

  • "Snapshot" of Design: A saved section is a snapshot of the original section's content and design, but it's not dynamically linked. Changes to the original section won't update the saved version or anywhere else you've added it.

  • Style Inheritance: Saved sections inherit the styling of the site where they are added.

  • Not for Collection Pages: You cannot save sections from collection pages.

  • Form and Newsletter Settings: Some settings like storage connections in form and newsletter blocks won't be carried over from the original section. You'll need to set these up manually for each saved section. 

8. Domain Management Upgrades

Squarespace acquired Google Domains on September 7, 2023.

  • Easily transfer ownership

  • Access better DNS tools

9. QR Code Generator

Create QR (Quick Response) codes for any Squarespace page using the QR Code Generator.

It’s not available for collection pages: blog posts or products. WTF?

  • Pages > Settings

  • General > URL Slug > QR Code

10. AI for SEO

Squarespace now offers AI-powered SEO tools that suggest improvements to your page titles and descriptions in real time.

One of the most significant changes in AI and SEO content is the increasing prevalence of zero-click searches. This refers to searches where searchers no longer need to visit a website page to get the information they need—it’s all on the search results page.

  • Settings > Marketing > SEO Appearance

  • SEO Report: Missing Metadata and Alt Text

  • Click Improve with AI

  • Review and Approve or Regenerate