Tricia Lee

Love James's work! I also want to create a t-shirt store and thought this might help with the social side of a brand. I didn't think about audits before because I usually design instinctively. I also didn't know I can present social work in this way.

I feel like James is so confident about his work and the way he presents his designs and decisions as well. This was a great opportunity to see him design and take that into my own creative life. He also very helpful in responding to any questions and giving feedback. I would love to his process more, or live walkthroughs of his designs if there will be future bootcamps and maybe less of the foundation stuff.

I found the Concepting Framework (On-Brand vs Elevated) resource the most useful. When I saw the concepts coming to life. I could see it as a real life campaign.