If you've ever thought "I know I can write, but I just don't know how to prove it.” This course was built for you. 🫶
Learn to write for brands. Build the portfolio that gets you hired.
What does it take to be a creative copywriter in the age of AI? Are people even hiring?! No doubt the industry is changing, but brands are still hiring copywriters. We see the job postings. The issue is that junior, entry-level positions are harder to land than ever, and a generic portfolio won't cut it anymore.
We built this course to change that, by teaching you everything you should know as a working Copywriter. In the course, you will:
● Create a copy audit for a real brand
● Build a Verbal Identity Deck
● Pitch and develop a full campaign
● Build a portfolio designed to get your dream clients
● Learn how professionals are actually using AI
● Know how to freelance and/or get hired
● Plus, 1:1 feedback so you know exactly what to fix and why.
If you've ever thought "I know I can write, but I just don't know how to prove it.” This course was built for you. 🫶
I want to be a copywriter.
My used book on “How to be a Copywriter” is (surprise!) not that helpful. I'm ready to learn practical skills, build a real foundation, and hopefully not bore myself to tears in the process!
I want to be a freelance writer.
I've always loved writing, but never got paid for it. I'm ready to learn from someone who's actually been there. I just need a starting point and the extra accountability.
I want to get paid to write.
I know I can write… I just need to learn how to turn that into actual work. I’d like to build a portfolio I’m proud of, get it in front of the right people, and actually get paid for it.
I want to make more money as a freelancer.
I have clients. I'm getting work. But I'm tired of doin' the hustle for rates that don't reflect what I actually bring. It's time to raise my rate, and I'd like to feel more confident doing that.
I want to shift gears.
Time to ask my boss to finally use that professional development budget. I want to deepen my skills, boost my value, and have something real to show for it. Growth! Finally!
I want a next-level portfolio.
I want work that commands a higher rate and clients I actually want to work with. I just need someone to show me how to get there. Help!
I want to own my title.
I've been the person who “fixes the words” or makes everything “land”. I just never called myself a copywriter. I'm ready to claim it and have the work to back it up.
I want to work smarter with AI.
I'm not trying to cut corners. But also, I don't want to be replaced! I want a real workflow that sharpens my thinking and improves my output.
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You’ll Learn:
● The Copywriting Job Landscape (Post AI)
● Which Brands Should I work with?
● How to create a Brand Copy Audit
Project:
Create a Brand Copy Audit Presentation
Copywriting looks a whoooole lot different today. Algorithms, AI, digital marketing. We map out what's going on with the landscape so you understand how to position yourself and get the work you want.
Then you'll pick three real brands to study and complete your first brand copy audit. This is something every professional does before writing a single word.
You’ll Learn:
● What is in a Brand Voice Questionnaire
● Brand Positioning & Strategy
● Brand Tone & Personality
● How to build a Verbal Identity Deck
Project:
Build a Verbal Identity Deck
Every brand has a voice. The problem is most brands can't tell you what it is. And this is where the verbal identity deck comes in. It gives a brand the words, the tone, and the direction to sound like itself across every surface.
In this section, we walk you through how professional copywriters actually build one, so you can create it from scratch for a new brand, or help an existing brand find its way back.
You’ll Learn:
● How to concept Campaigns
● What a Campaign Copy Bank is
● How to write across all surfaces
● How to edit like a Senior Copywriter
● How to make good Spec Work
Project:
Develop a Campaign Pitch Deck
(Includes 1:1 Feedback)
Most copywriters can write, but can they pitch?
A campaign is how you prove you're a strategic thinker. You'll take a real brand, develop an ownable concept, and write copy across every major surface: social, email, landing pages, and paid ads.
Then comes the part that gets you hired: how to edit at every level, make spec work read like the real thing, and package your ideas so the work lands.
You’ll Learn:
● How to Present Your Portfolio
● What Hiring Managers and Clients Look For
● How to write a Positioning Statement
● Selecting Work for your Portfolio
● How to create Project Pages
Project:
Build a Portfolio
(Includes 1:1 Feedback)
Hiring managers spend about three seconds on a portfolio before deciding whether to keep going or close the tab.
This section is about making your work impossible to ignore. We'll show you what recruiters and hiring managers are actually looking for, how to frame your projects so they show how you think, not just what you wrote, and how to write a positioning statement that sounds like you. You'll leave with a portfolio deck you're genuinely proud to send.
You’ll Learn:
● How AI is changing the Copywriter role
● How to setup an AI Assistant
● How Working Copywriters are Prompting
● How to use AI for Freelance
AI is changing how a lot of copywriters work and we'd be doing you a disservice not to address it.
This section is completely optional, but if you're curious, we'll show you how working copywriters are actually using AI in their process: how to set up a proper AI workspace for client work, how to prompt for evaluation, not just generation, and how to use it to take some of the admin off your plate.
You’ll Learn:
● Should you go In-House, Agency, or Freelance
● How to handle Copy Tests and Interviews
● Salary Compensation
● Freelancing Pricing and Estimation
● How to Cold Outreach
Getting the job is its own skill, and honestly, most universities don't teach how it all works.
We break down every path into copywriting (in-house, agency, freelance), so you can figure out which one actually fits where you are right now. Then we get into the practical stuff: how to handle a copy test, talk about your work in an interview, set your rate, and do cold outreach that doesn't feel gross. By the end, you'll have a real plan for your first 30 days.
Included
in the Course↘
1:1 Feedback from Your Course TA
You'll submit your work twice for personalized feedback.
Templates for Real Client Work
Most course templates are just worksheets. Ours are actual client-ready documents designed to look as good as they function. Even if you have zero design skills, you'll walk away with a Brand Audit, Verbal Identity Deck, Campaign Pitch Deck, and Portfolio Deck that you can hand to a client and charge for.
Rewards & Bonus Goodies
We've added rewards and surprises along the way to keep you moving — unlocked as you complete each submission.
Community: Student Discord Channel
You'll gain access to our community of copywriters, designers, and creatives at every stage. Ask questions, share your work, find collaborators, and keep up with gig alerts.
Forever Access
We get it, life happens. Once you're in, you can take the course at your own pace. Come back whenever you're ready or need a refresher.
Course Certificate
Completing this course means something. You built real work, got real feedback, and came out with a portfolio. Add it to your LinkedIn, your portfolio, or anywhere else you want people to know you did the work.
Real Questions from Real Students
"Where do I even start?"
We built this course in a specific order for a reason. Each section builds on the last, and every assignment moves you closer to work you're confident sending out.
"I don't have a portfolio."
Every assignment builds toward one. By the time you finish, you'll have a brand audit, a verbal identity deck, a campaign pitch deck, and a portfolio deck you can send to a hiring manager or a client.
"I don't know if my writing is actually good."
That's exactly what the 1:1 feedback is for. A real person looking at your work and telling you what's landing and what needs another pass. Our feedback is here to help you find your voice, not tear down your confidence.
"I know I can write, but I have no idea how to prove it to a client."
It counts when you can explain the thinking behind it. This course teaches you how to strategically develop a concept, defend a decision, and pitch your work the way professionals do.
"I'm worried about AI."
We get it. This course includes a full section on how working copywriters are actually using AI right now, so you're not left guessing.
"I've taken other courses. They didn't give me enough."
We heard that a lot. This one covers the whole job: the writing, the strategy, the portfolio, the pitching, and how to get hired or find clients when you're done.
Who You’ll Learn From
We sourced the curriculum from working copywriters and executive creative recruiters, and folded in the experience of brands and agencies actively hiring right now.
We also made sure your feedback comes from working industry professionals who are either writing copy or hiring for it:
"A copywriter is part translator, part brand therapist. You're distilling sometimes-contradicting stories into something that actually makes sense.”
- Dana Covit, Copywriter and Brand Strategist with clients like Airbnb, Ritual and Levi’s.
”I want to see your style, your range, and whether you know your strengths. If I need a map to find your work, you've lost me.”
- Keva Dine, Executive Creative Recruiter
Your Guide
Puno, Founder of ilovecreatives and Executive Creative Director of ilovecreatives Studio, will be your guide and literally the voice throughout this course. She's here to make sure you get it, remember it, and don't die of boredom along the way.
Student
Testimonials
Featured
Schedule
& Price
Next Class
End of month
$899
or $250/mo with our payment plan
How does enrollment work in a self-paced course? On the day you start, you'll
get access to the video lessons, resources, and student chat. From there, you can learn on any schedule that's convenient for you!
Have a question? The answer might be in our FAQs.
Join the Waitlist
Grab the Curriculum
Are you thinking, “This is awesome, but I want to know more!” Heck yeah, we hear that. Join the waitlist and we’ll ➀ send you the curriculum, ➁ walk you through the course and ➂ answer FAQs we get.
