Allison Fernandez
Social Media Manager / Content Creator / Co-Founder of KaMi Social Media Agency
Washington, D.C.
www.kamivirtual.com
instagram @kami.virtual
tiktok @lil.fernie
Q What do you do?
“Hey there, glad you’re here 🙃 I’m the founder of KaMi Social Media Agency, an agency built on the belief that humans are here to help humans. ”
With a burning desire to grow the small business community, our passion is to help entrepreneurs reach their niche audiences through social media marketing. We create custom social media strategies, create content (mostly short form video and photo), and manage multi-channel accounts to help brands thrive online.
Q What steps did you take to get to where you are now?
A journey of trial and error, embracing vulnerability, and staying genuinely persistent.
Q How do you stand out in your field?
People today want to connect with brands on a personal level—they buy from those they know and trust, not just faceless businesses. I believe a brand should have personality, a unique voice, and an opinion. It should feel human. I love digital storytelling, and if your brand has a deeply rooted, personal story then I want to share it with the world.
Q What’s your style?
Human, raw, real, humorous.
Q Out of all your slashies, which one do you wish you could do more often?
Content creation/video editing
Q What is frustrating you right now?
I’m in the process of relaunching my business. It was co-founded by my business partner and me 3.5 years ago, and it’s been an amazing journey. She’s now pursuing a different career path, and while I fully support her, continuing KaMi on my own means reworking everything—services, packages, pricing, website, pitch deck, social media strategy, branding, and more. It’s exciting, but it’s a slow process while still managing ongoing client work.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
A weekly research report on trending topics in relevant industries
Q What do you wish you could have told yourself, when, and why?
You’ve got this. Running a business is tough, but you’re resourceful and adaptable—no matter what, you’ll figure it out.
Q What kind of opportunities/projects are you looking for?
I love working with brands that I personally connect with as their target market. Anything in food & bev, spirits, outdoors, health and wellness, and beauty industries.
Q Describe your ideal job/client/collaboration.
My ideal client is a BIPOC woman business owner who weaves their heritage, roots, and story into their brand. They value the power of branding and give space for creative freedom. They enjoy—or at least make an effort to enjoy—being on camera, and they always pay their invoices on time 🙃
Q: What is your rate?
I create custom packages depending on the scope ranging from $1300 - $3500 monthly for social media management packages. I also offer strategy/consulting calls in which I create a custom social media strategy and you create the content, those calls are $150 per 75 min long call.
Q How should someone approach you about working together?
Fill out this form on my website OR send me an email allison@kamivirtual.com. I’d love for you to be as clear as possible about what you’re looking for and your budget—a price range is totally fine. If you’re unsure of what exactly you need, just share the problem you’re facing, and we can figure it out together.
Q Who is a creative you admire?
Naomi Chan @ohmi.design an incredible web and graphic designer with a unique, funky style.
Q Oh! and… how do you stay creative?
Morning pages, write 3 pages every morning
This member profile was originally published in September 2024.