Andy Fitz
Q What do you do?
“I’m a graphic designer and copywriter, primarily helping brands develop engaging identities across social media and the digital realm as a whole.”
That includes creating visual content like social graphics, logos, and brand assets, as well as writing copy for websites and marketing materials. A large part of my focus is figuring out how to communicate a brand’s personality and values in a way that feels relational with its audience, building community organically through that connection. I’ve worked with wellness brands, startups, and creative teams on projects ranging from rebranding and visual identity development to content strategy and short-form video editing.
Q What steps did you take to get to where you are now?
I started as a content writer to pay my way through college in 2016, writing blog posts and articles for small businesses through Craigslist ads. I eventually landed a couple freelance gigs after graduating that would define the direction of my career; one as a project manager and web designer for a small digital marketing agency and another as a design assistant and copywriter for a very successful, young startup agency. Both showed me that my passion was in working directly with business owners to bring their dream brand to life through what I really view as written and visual worldbuilding. I ended up working in-house as a copywriter for my first full-time position and, while I loved the challenge of really getting to focus on the growth of one business, I felt called to reintegrate design into my workflow. I decided to take the leap and work freelance again as a copywriter and graphic designer from there on out, and have been lucky enough to collaborate with so many amazing businesses and agencies along the way.
Q How do you stand out in your field?
I’ve always been someone who isn’t afraid to try something new. When I started ten years ago, I took a swing at content writing because I knew I wanted to help bridge the gap between business and audience in whatever way I could. As I kept going, new opportunities arrived to try as many different hats on as possible. I didn’t learn any of this in a classroom. Instead, I taught myself how to build websites from scratch, how to use programs like Adobe and Figma, and how to create strong collaborative relationships with clients remotely as I went along. After a decade of working experience, I think I stand out most because I truly believe there is nothing I can’t do creatively if I put my mind to it.
Q What are you working on right now?
For the past couple years I have been collaborating really closely with one agency (Well Spirit Collective) to really focus on trying new things as a graphic designer. All of my design experience up until that point had been pretty quick one-off brand development or asset package jobs, so I wanted to give working consistently in an agency setting as a designer a try, and it has been such a wonderful journey. I’m someone who gets the itch for a new challenge every couple years, so now I’m looking to explore whatever possibilities come my way.
Q What’s your style?
My style, across all creative endeavors, is to make something that feels tangible. For visuals, that often means playing on mixed media elements, hand-drawn type, various styles of printing and film photography to really bring things to life. I was raised on the internet and will always adore the infinite creativity and freedom that it brings, but there is a wistful, magical quality to the texture of an instant photo’s border, the smell of an old book, the dreamy quality of a poster that’s been faded by the sun. Similarly, I have always been a lover of the written word, but specifically when it brings poetry and conversation together. I think nothing feels more real than a statement that is just as romantic as it is relatable, and my copy has continued to reflect that.
Q Out of all your slashies, which one do you wish you could do more often?
I worked primarily as a copywriter for many years, but the longer I did that work the more I yearned to dig into visual storytelling. I feel so grateful to have been able to focus on graphic design over the past few years and hope that I can continue to play around with different forms of visual media as I move forward.
Q What is frustrating you right now?
This might sound silly, but one of my least favorite things over the past few years has been the rise of adding music to static posts. Don’t get me wrong, I love music. I even consider myself a bit of a low-key audiophile! However, I’ve noticed that a lot of people have the misconception that using a recently trending audio on social media will guarantee that your post gets more traction and, unfortunately, that is not only untrue but can totally backfire if it feels disingenuous to your audience.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
I would love to have someone to do all of the more tedious business upkeep for me! Organizing raw files, writing and editing contracts, keeping track of invoices, etc. It’s gotten a lot easier for me over the years, but in my perfect world I would use all of my mental energy to focus on creative endeavors.
Q What do you wish you could have told yourself, when, and why?
That very important lesson I learned, that there’s nothing I can’t do creatively if I set my mind to it, would have been amazing to know at the start of my career. The first five or six years of my working life were filled with so much imposter syndrome and self-doubt. I was afraid for a long time that I was some kind of fraud because my journey was unconventional and I think I could have soared even higher if I had believed that the opportunities I got and the great feedback I was getting from clients was earned.
Q If you could talk to an expert to gain more insight on something, what would it be about?
I would love to learn more about photography and videography. I’ve taught myself a bit of it over the years to support clients with content creation, but there’s nothing quite like being able to pick the brain of someone who dedicated 30-40 years of their life specifically to that craft.
Q What kind of opportunities/projects are you looking for?
I’m currently looking for anything that excites me! Especially if it's in the brand-development realm, but any project that's open to shaking things up is where I'm headed. I’m open to part-time positions, one-off projects, and short-term contracts to help with all things creative, engaging, and brand-building.
Q Describe your ideal job/client/collaboration.
My passion has always been in working with small businesses and startups that are on a mission to make the world a better place. I get very excited when I hear a pitch from a client that speaks to their love for their craft. Baby formula made by new parents, skincare that breaks (and builds!) barriers, plant medicine for the modern age. All of these brands that I’ve collaborated with have one thing in common: a yearning to change the world for the better.
Q: What is your rate?
I have a few different modes for which I charge and I try to stay affordable, given the small size of the businesses I like to work with. My hourly rate is $40 for both design and copy services, or $30 for brand new businesses and non-profits. All of the services that I offer, including social posts, brand guidelines, logos, webpages, and ads are priced based on the estimated time it should take to complete them. For example, a social design package including a carousel post, a short-form video, and a newsletter, the total would be around $250 total.
I’m always open to discussing rates if the project is a good enough fit!
Q How should someone approach you about working together?
If you’re interested in working with me, I’d really appreciate a brief description of the project, your budget, and 2-3 creative examples that you’re feeling inspired by. Your vision for the end product is what I’m most interested in!
Q Who is a creative you admire?
I always love to recommend my beautiful friend Jenna Goede! She’s so inspiring to me as a growing illustrator. You can follow her on Instagram and check out her website!
Q Oh! and… how do you stay creative?
A haiku for you ~ I will feel like trash / If I don't get creative / At least once a day
This member profile was originally published in May 2026.