Kamilla Obscura
Brand Designer / Art/Creative Director / Packaging Designer
France
instagram @lesnaya_devaha
behance
pinterest
Q What do you do?
“Medium between the world of meaning and manifested form.”
I help authentic brands transform values and profound ideas from the world of meaning into a visual form that perfectly captures their essence. I approach branding as an art — exquisite, poetic, emotionally resonant and reflecting deep meanings.
Q What steps did you take to get to where you are now?
I am grateful that my parents encouraged my artistic potential from childhood and helped me attend art school, where I developed a deep artistic vision, an understanding of composition and atmosphere, and a sense of harmony and form—all of which help me create original illustrations for my projects.
I thought I could fulfill myself as an architect, but studying at an architecture university led me to become disillusioned with the profession (due to the abundance of technical aspects) and opened up a new path for me, which I embarked upon purely intuitively — I focused on what I enjoyed most—concept development and translating meanings and ideas into images—and began participating in graphic design competitions, utilizing my natural talents and the skills I had acquired.
Over time, I became increasingly interested not only in creating commercially viable visual images, but also in understanding how aesthetics convey emotions, meaning, and individuality, and its ability to tell stories. And for me, branding currently combines this space for depth and philosophy, strategic “down-to-earth” solutions, and an artistic, expressive form that borders on art.
Q How do you stand out in your field?
“Finding your brand's soul and expressing it as trinity: philosophy, strategy, and aesthetics.”
At the heart of my creative process lies the ability to delve deeply in search of hidden treasures and unique gems, artistic expressiveness and vision (the skills of a artist ), my “devil is in the details”, and a desire to add a philosophical and conceptual layer to branding (which, it would seem, is meant to solve business problems).
Q What are you working on right now?
I recently finished working on a conceptual project for an intimate wellness experience that reflects the approach I described above—and I’d love to share it with you.
At the same time, I’m creating branding and packaging design for Japanese style mushroom coffee — during the immersion phase, I explored the concept of wabi-sabi and the philosophy of coffee in the Japanese world, and it turned out to be completely different from what it is elsewhere — for them, it’s about a moment of calm and silence, an immersion into one’s inner world, rather than about energy. It’s for these discoveries and insights into the world that I love what I do!
Q What’s your style?
Poetic, conceptual, expressive, with depth and an eye for detail. Sensual, with a rich history and distinct character. My experience in design allows me to be flexible and choose the most suitable form of expression for a project, but my natal ascendant in Scorpio and Venus in Leo (if you know what I mean), combined with my interest in astrology, loves a theatrical, mystical, intellectually vampish, and hedonistic atmosphere, so I would be thrilled to work on a project with a similar aesthetic.
Q Out of all your slashies, which one do you wish you could do more often?
It’s the same process of generating and bringing ideas to life as in branding, but expressed in different forms—through painting and photography — I love to come up with! I also want to travel more. These are my main sources of inspiration, from which my client projects are born.
Q What is frustrating you right now?
Marketing and self-promotion, as well as personal brand development—but I’m gradually getting there.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Like many creative professionals, probably an assistant to help with the technical refinement of projects and the preparation of final files.
Q What do you wish you could have told yourself, when, and why?
Remind me that the most precious thing there is is the present moment, and that the future does not exist in the traditional sense.
Q If you could talk to an expert to gain more insight on something, what would it be about?
Someone with a deep understanding of mythology, symbolism, and archetypal psychology.
I’m fascinated by how certain archetypes, visual symbols, narratives, and atmospheres have an emotional impact on people across different cultures and generations.
Q What kind of opportunities/projects are you looking for?
Branding, art direction, and packaging design for brands that have something to say to the world. Where there is room for sensuality and expressiveness, where the brand seeks to speak the language of depth and beauty and yearns for individual expression. It is also important to me that a project contributes to human development and evolution and promotes noble ideas and values.
Q Describe your ideal job/client/collaboration.
Most brand founders are women. Collaboration — where the client is open to co-creation and views branding not merely as a visual necessity, but as a way to express their inner world.
Q: What is your rate?
Although every project is unique and I’m open to discussing custom pricing, I think it’s important to provide some approximate rates:
Flagship branding package starting at $4,500.
Packaging starting at $2,700.
Q How should someone approach you about working together?
I look forward to hearing from you via email or via Behance.
Q Who is a creative you admire?
Creators who inspire me:
Writer Viktor Pelevin—for the blend of Buddhism, virtual reality, and sharp satire in his intellectual novels.
Fashion designer Ann Demeulemeester—for her gothic aesthetic, rebellious spirit, and poetic sensibility.
Photographer Yana Strizh—for her depiction of archetypal shadows and aesthetics.
Jim Jarmusch and his film Only Lovers Left Alive.
Q Oh! and… how do you stay creative?
Exploration and broadening of horizons.
This member profile was originally published in May 2026.