Brigette Margeanu Hall
Art Director / Brand Designer
Alberta Arts District, Portland, OR
Q What do you do?
“I am an Art Director and Brand Designer crafting human-centered brand identities, campaigns, and tailored illustrations that invite meaningful interaction.”
Q What steps did you take to get to where you are now?
I’ve been a creative all my life, being naturally drawn to visual balance, color, and elemental relationships. I studied Graphic Design formally, earning a BFA while simultaneously working at a local design agency and interning in-house at a major retailer.
From there, I spent nine years at the Centers for Disease Control and Prevention, working my way from designer to Senior Graphic Designer and Art Director, leading campaigns and brand systems that reached millions of people globally, earning a National Graphics Award, a CDC Leadership Award, and created a body of work that was deeply fulfilling.
Now I'm devoting all of my focus to independent work and personal projects, opening my practice to larger partnerships and collaborations.
Q How do you stand out in your field?
My time designing for public health deeply shaped my understanding of human-centered design, connecting a variety of audiences to the work and shaping interaction. I balance story and strategy with human elements, creating design that feels holistic and interactive.
Q What are you working on right now?
I recently launched a personal project, creating the brand identity and layouts for a 90s inspired outdoor travel guide/zine. I’m also designing a custom website for a team in the real estate space. I am also designing and illustrating an heirloom recipe book, which has been super new and rewarding.
Q What’s your style?
My focus lies at the intersection of strategy and feeling, translating brand thinking into visual systems that resonate emotionally and measurably perform. It's sometimes playful and always has a human touch. My goal is to create work that captures a mood, invites interaction, and drives real engagement.
I work collaboratively and intentionally, treating every project as a partnership where all perspectives are heard and the best outcome can be celebrated by all. This approach has scaled from global campaigns to intimate independent projects.
Current work reflective of this human-centered approach includes branding and illustration for Fork Goes Clink supper club and an ongoing project for an outdoor guide, one I'm most excited about right now.
Q Out of all your slashies, which one do you wish you could do more often?
My favorite moments of my job are when I’m in the nitty gritty of a branding project, immersed in the science and psychology of the brand and illuminating the voice through research—when creative elements start emerging and dancing together harmoniously through creative problem solving, generating something bigger than the both of us. It’s so special.
Q What is frustrating you right now?
The administrative details. Running a business takes tons of admin upkeep and things like filing and personal organization can often take the back-burner.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Content creation for sure! It can be super fun when time allows, but it’s quite the time investment to create quality and meaningful content. I’d love an early-week brainstorm and planning sesh with someone who could execute those ideas throughout the week.
Q What do you wish you could have told yourself, when, and why?
During a pivotal time of change in my life, I would have told myself to not wait for permission to make life happen; it’s up to me (each of us) to set things in motion.
Q If you could talk to an expert to gain more insight on something, what would it be about?
Talking to an expert in architecture would be fulfilling and illuminating. I’ve long been fascinated by this intersection of visual, functional, and technical design and I’d love to know more about their creative process.
Q What kind of opportunities/projects are you looking for?
I am taking on large and small projects, whether that's building a brand from the ground up, evolving an existing identity, stepping into an established system and making it work harder, or providing bespoke, custom design support. I bring the same attention to craft regardless of project scale.
I'm particularly drawn to working with consumer brands, hospitality, small businesses, and individuals. I enjoy spaces where design has a direct, felt impact on how people experience a brand, place, or product. If that sounds like your world, I'd love to hear about what you're working on!
Q Describe your ideal job/client/collaboration.
Curiosity, adaptability, and a collaborative spirit are great qualities in a client. Successful client partnerships happen when mutual trust and respect are present and when curiosity is the engine of our collaboration.
Q: What is your rate?
My hourly rate is $95/hr. Project rates vary depending on scale and scope. Please reach out for branding, illustration, or design package rates.
Q How should someone approach you about working together?
Learn more about my offerings at brigettemargeanu.com and email me at bmargeanu@gmail.com with some details about who you are, your project, and your timeline.
Q Who is a creative you admire?
Kaela Rawson - incredible, visionary art director with an unmistakable style
Jordan Barton - from florals to illustration, Jordan has an eye for color and form
Laurs Kemp - inspiring textile and clothing designer
Karie Higgins - warming, sensible interiors
Amelie Ambroise - lofi and artful, she pushes the boundaries of film photography
Q Oh! and… how do you stay creative?
Getting out of my brain and into my body, like going on a hike or following a new recipe.
This member profile was originally published in March 2026, Updated June 2026.