Tosca Webb
Content Strategist / Social Media Manager / Founder
Montreal, Quebec
www.toscawebb.com
instagram @toscafierce / @dressupcollective
Q What do you do?
“I conceptualize, develop, and manage multi-channel social strategies for brands in fashion and media.”
I love working with and am inspired by people who break rules, follow their gut, and forge their own paths.
Q What steps did you take to get to where you are now?
Ahhh, where to begin?! I got my first “real job” as a Fashion Curator for an e-comm startup, then worked as a Personal Shopper and E-comm Manager at a vintage clothing boutique. Soon after, I founded Dress Up Collective (my baby!) – an event-series-turned-brand that creates space online and IRL for people to explore clothing as a mode of self-expression. And most recently, I worked as the Social Media Manager and Partnerships Coordinator at a fashion media company.
Q How do you stand out in your field?
My approach to business is people-centric, and I care deeply about creating opportunities for inclusivity and storytelling. I understand how essential it is to connect with your online audience for long-term results, and having worn all the hats at one time or another (copywriting, art direction, concept development, strategy, content creation, production, the list goes on…), I’m very confident in my ability to develop meaningful strategies that connect brands with their audience.
Q What are you working on right now?
Production for local community events, music video direction and edit, freelance social media management & strategy… and being present!!
Q What’s your style?
Expressive, inquisitive, and playful! The best representation of this would be my brain-child, Dress Up Collective (@dressupcollective)
Q Out of all your slashies, which one do you wish you could do more often?
I’ve always been obsessed with the idea of immortalizing memories through video. I’ve explored directing and editing, so I’m setting an intention to do more of this in 2023. It makes my heart happy :’)
Q What is frustrating you right now?
Seeing where I want to be in my career, but not being there yet. I'm reeeeally trying to practice patience here, 'cause I know it'll come!
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Helping source potential clients who are aligned creatively. I know you’re out there!
Q What do you wish you could have told yourself, when, and why?
I would tell my younger self that trusting your gut to follow your passion is admirable. Be gentle with yourself <3 My 16-year old self would be proud of me, and that’s all that matters!
Q If you could talk to an expert to gain more insight on something, what would it be about?
Oooof, I'd love to talk to someone who was able to turn their passion into a full-time job, and pick their brain about the trials and tribulations that accompany that process. And also... Andy Warhol. Imagine showing him TikTok!?
Q What kind of opportunities/projects are you looking for?
I’m interested in content creation, digital strategy, and social media management. Mostly, I’m curious about learning how to connect with each other in an increasingly digitized world, and I want to work with brands who are excited about this, too!
Q Describe your ideal job/client/collaboration.
I’m excited to work with brands and artists in the media and fashion realms who share a vision of inclusivity and acceptance for the future. Anything hyper-creative and imaginative… I’m in!
Q What is your rate?
My pricing will vary based on the scope of work and the project, and I prefer to work with clients on a monthly retainer (packages range anywhere from $500 - $2000/month). That said, don't hesitate to reach out if you have a smaller project that's more suited for an hourly-basis payment plan! Let's chat :)
Q How should someone approach you about working together?
An email to toscamwebb@gmail.com with a little intro of yourself, your brand, and brief of the project is perfect :) Can’t wait to meet you!
Q Who is a creative you admire?
My dear friend Betsy-May Smith <3 She’s truly my creative soulmate and worked as the primary photographer for my brand, Dress Up Collective. We just GET each other, I don’t know how else to explain it!? Follow her, hire her, be inspired by her! @_filmb
Q Oh! and… how do you stay creative?
Have FUN, laugh a lot, and prioritize time with friends & family, always.
This member profile was originally published in March 2023