Daneshé Henry
Q What do you do?
“I’m a performance creative strategist.”
I help DTC beauty and wellness brands turn customer insights into paid social creative that performs. I get to the heart of what consumers are saying, thinking, and looking for online, then identify the strongest creative angles to reach them.
My background is in brand marketing and GTM at Google, where I spent five years working across paid and organic social, creator partnerships, and brand partnerships for products including Gemini, Google Assistant, and Google Play. Now I bring that experience to brands that want stronger creative strategy behind their paid social so they can scale.
Google Gemini, Oscar Piastri Austin F1 Race Helmet (image source: Instagram @oscarpiastri)
Q What steps did you take to get to where you are now?
I studied marketing at Wharton and spent five years at Google, where I was exposed to different sides of consumer marketing, with most of my experience landing in brand, go-to-market, social, and creator partnerships. I’ve always worked closely with growth teams, but over time I found myself gravitating toward the creative strategy side of marketing.
It brings together the parts of the work I love most: strategy, analytics, writing, and creative judgment. So performance creative felt like a natural next step.
Q How do you stand out in your field?
I’m a bit of a psychology nerd. I love digging into the mind — why people buy, why they click, what grabs their attention, and what makes a piece of creative actually resonate. Then I bring that thinking into the work.
My background spans brand, social, creators, and cross-functional launches, so I’m able to see the bigger picture while still getting into the creative details.
For me, the best performance creative is where good strategy meets good creative judgment. That’s my sweet spot.
Q What are you working on right now?
I’m building out my performance creative strategy consultancy, Studio Wellspring, helping brands create stronger paid social creative through strategy, psychology, and creative thinking. I’m especially interested in beauty, wellness, and consumer tech.
I’m also starting to develop a newsletter around all of this, mostly so I have an excuse to nerd out on the stuff I’m already thinking about anyway.
Q Out of all your slashies, which one do you wish you could do more often?
I’d love to do more full-funnel marketing strategy, helping founders think through how brand and performance work together, from positioning, partnerships, and messaging all the way through paid creative and growth. It feels like a natural way to bring my brand marketing background together with the performance creative work I’m doing now.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
I’d have them build me a daily culture brief. First, survey my very specific tastes, then curate what I should be reading, watching, and listening to across my favorite podcasts, Substacks, media outlets, social feeds, TV, and film, plus a few things I wouldn’t have found on my own. Basically, a personalized daily download of what’s worth paying attention to.
Google Gemini x McLaren F1 partnership, 2025 — McLaren livery with Gemini enhancement (image source: McLaren Media Center)
Q What kind of opportunities/projects are you looking for?
I’m primarily looking for performance creative strategy retainers with DTC and e-commerce beauty and wellness brands. I’m also open to the right consumer app brand if the fit is there.
Q Describe your ideal job/client/collaboration.
My ideal client is a founder or creative team at a growing beauty or wellness brand who knows their customer well but wants a stronger creative strategy behind their paid social. I love working with people who are curious, collaborative, and genuinely interested in understanding why something will work — and who enjoy the process of experimentation and learning.
The best collaborations feel like a true strategy partnership: digging into the data, taking creative risks, communicating openly, and building a high-trust relationship. I want the work to feel thoughtful, ambitious, and fun to make.
Q: What is your rate?
My performance creative strategy retainers start at $5,000/month and scale from there depending on the scope, complexity, and level of support. If you’re not sure what makes sense for your brand, I’m always happy to chat and figure out the right fit together.
Q How should someone approach you about working together?
The best way to reach me is at contact@studiowellspring.com. Just tell me a little about what you’re working on, what you’re looking for, and where you could use some help. From there, we can figure out how best to work together.
Jenny Hoyos — Google Gemini influencer campaign (source: Jenny Hoyos YouTube)
Q Oh! and… how do you stay creative?
I stay curious, take in the world, and leave room to recharge.
This member profile was originally published in April 2026, Updated August 2026.