Jasmin Plouffe
Brand Strategist / Art Director / Graphic Designer / Squarespace Designer / UX Designer
New York, NY
www.jasminplouffe.com
instagram @jasmin.plouffe
pinterest
linkedin
Q What do you do?
“I help established professionals whose reputations have outgrown their brands with a visual identity as unmistakable as they are.”
Q What steps did you take to get to where you are now?
I’m a gutsy person. I’ve rappelled down mountainsides, skydived, and traveled to Iceland and Spain by myself. But when it came to quitting a job I didn’t love…I froze. I didn’t want to let my team down, disappoint my parents, or be the person who quit. So I waited for 10 years until I was laid off.
I was ECSTATIC!!! Here was my chance to let the daredevil inside me shine. So instead of running to another full-time job, I put on my big girl panties and started freelancing.
Looking back, quitting was the easiest part. Because what showed up next was self-doubt. The endless loop of “Did I make the wrong choice? Should I go back to a full-time job? What if this doesn’t work?” But I did something smart! I surrounded myself with female entrepreneurs who were figuring it out too. Their stories and their resilience became the motivation I needed to keep going.
Now I work with established professionals who’ve already done the hard part. They’ve built something real, created work their clients trust, and earned a reputation worth having. They don’t need to find themselves. They just need a brand that finally looks like the person they’ve already become.
It takes guts letting go of “good enough”. And that’s what I help you build.
Q How do you stand out in your field?
I don’t redesign brands from scratch…I refine them. I protect what’s already working, elevate what you’ve built, and close the distance between the CEO they meet in person and the brand they find online.
The difference is where I start. And it’s not with a Pinterest board or a logo you admire. It’s a conversation where I can see where you light up when you tell me your story, your reputation, and your quirks. This all becomes a visual identity that your clients can’t imagine anyone else having.
Q What are you working on right now?
My own rebrand! I’ve refined my messaging by picking a specific season of life my clients are on. I always knew this was my ideal client. But I was afraid to definitively define it as I felt I was leaving people out.
Q What’s your style?
Connection is important to my clients and me. So my work tends to bring life to industries that have forgotten people want to feel something. Bold enough to stand out. Grounded enough to feel like you belong.
I’m inspired by what most people walk right past…a shadow on the sidewalk, a $6 thrift store find originally retailing for $144, or the backup dancer you can’t take your eyes off of. That’s what I look for in your brand too. The details that are distinctly, specifically, undeniably you.
Q Out of all your slashies, which one do you wish you could do more often?
Film photography. I miss having an actual camera in my hand and working in a darkroom. I shoot with my Dad’s Canon, which is older than me! And to dance more... I’m a trained ballet and jazz dancer. I'm taking ballroom dancing classes right now. It feels good to step outside my comfort zone and learn something new.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Do my laundry lol. I don't have a washer/dryer unit in my house. So I have to schedule a trip to the laundry mat. With laundry off my plate, I can do things better worth my time.
Q What do you wish you could have told yourself, when, and why?
I would have told my 20-something self, long before I spent 10 years waiting to be laid off from a job I’d already outgrown: “Don’t let disappointing others stop you from following your wants. You know what’s best for you. Put the blinders up and take one step at a time.” Why? Because other people’s disappointment was never mine to hold. It doesn’t change who I am at my core. And it was never worth shrinking for.
Q If you could talk to an expert to gain more insight on something, what would it be about?
I want to learn more about psychology, specifically understanding motivation/the thought process.
Q What kind of opportunities/projects are you looking for?
I’m looking for established service providers, consultants, and coaches who are successful on paper but ready for their brand to catch up to their reputation. They’re booked out, raising their rates, and stepping into their next chapter. But their branding is still sending people back to who they were when they started. If you know someone who’s done settling for “good enough” and is ready for a brand that opens the doors she’s already qualified to walk through…that’s who I want to meet.
Q: What is your rate?
My professional, done-for-you design services range from $6,000 to $20,000.
Q How should someone approach you about working together?
Book an intro design call: jasminplouffe.com/contact
If you don’t have a project in mind, I would still love to grab a virtual coffee and learn more about you. Email me or DM me on Instagram.
Q Oh! and… how do you stay creative?
Follow my curiosity and observe patiently.
This member profile was originally published in October 2018, Updated June 2021 & August 2026.